The Oregonian
"I don't really think the (World Cup) sponsorship will have a meaningful positive impact for Adidas in the U.S.," said Matt Powell, chief analyst at SportsOneSource. "It's much more important internationally."
Powell said Adidas has to fight hard to maintain its leadership in soccer because it's losing ground in the United States to Nike and Baltimore-based upstart Under Armour in basketball, football and running shoes. In those lines, "Nike has made better products," he said. "Adidas has got a tough struggle in the U.S."
Monday, December 7, 2009
As Jennings flourishes, some question when Under Armour should release new basketball shoe
The Business Journal of Milwaukee - by Ryan Sharrow Baltimore Business Journal
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
2009 Pro Bowl Dallas Cowboys #28 JONES NFL jersey
From vnfh
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
Monday, November 30, 2009
Launch of the Year: Skechers' Shape-Ups
by JENNIFER ERNST BEAUDRY
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
Running: Shoes that feel like bare feet
The shoeless movement is opening up a hot new market — and Nike is already there.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
Friday, November 20, 2009
How Nike's Social Network Sells to Runners
The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
Tuesday, October 27, 2009
As Redskins fumble, some fans are saying, 'See ya'
Team official disputes decline in loyalty, citing economy, lack of 'compelling' matchups
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
Tuesday, October 13, 2009
Sisters design NASCAR fashions for female fans
By The Saginaw News staff
October 11, 2009, 3:15PM
“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”
October 11, 2009, 3:15PM
“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”
Wednesday, September 16, 2009
Retailers should pay attention to Web shoppers
From: The Garden Island
Published: Wednesday, September 16, 2009 2:10 AM HST
Retailers should pay attention to how consumers are using their Web sites for research and purchasing, states a Where America Shops report.
Based on survey feedback compiled in the most recent Where America Shops report, conducted via the Internet in late June, sampled a cross-section of the American population ages 13 and older, states a release from Surfersvillage Global Surf News.
In a reflection of a weaker economy, 38 percent of the respondents that had purchased sporting goods, including footwear and apparel, online in the last year, said they had purchased less than the previous year. The report found that 54 percent purchased “about the same” and nine percent purchased more online.
Of those respondents that mentioned purchasing less online this year compared to last year, 42 percent indicated the “Have Less Money/Economy” reason as the driving factor limiting their purchases. Seventeen percent said the decline was due to the inability to “Try On or Demo Products” and 12 percent said the decreased online activity was due to “Shipping Costs.”
Respondents that indicated their online purchases increased, 36 percent said the “Cost/Better Price” was the reason for the increased purchasing, while 20 percent indicated “Convenience” as the primary factor, and 17 percent said the Internet shopping experience provided “Greater Selection and Variety of Products.”
Consumers are researching products on retailers’ Web sites, the release states. Of those that had researched products online, 62 percent ended up purchasing the product in-store.
On the other hand, 34 percent of respondents shopped for a product in a store, then purchased it online.
Of those shoppers, 58 percent said the reason they opted for the online purchase was due to pricing while 27 percent cited convenience, and 13 percent indicating selection.
The overall number of people making purchases online has increased with 54 percent of adult respondents reporting they have made a purchase at one of the surveyed Internet retailers in the past year. This is an increase of seven percent from the 2008 survey.
While younger consumers are more apt to make purchases online, the older age groups have made the adjustment to online purchasing, the release states.
A little more than 50 percent of the respondents ages 55 and older have made a purchase at one of the surveyed online retailers in the past year. That number is gaining on the 18 to 34 group, with 60 percent indicating they made an online purchase from at least one of the surveyed retailers.
The SportsOneSource.com 2009 Where America Shops report will be released next week and covers more than 250 pages.
Published: Wednesday, September 16, 2009 2:10 AM HST
Retailers should pay attention to how consumers are using their Web sites for research and purchasing, states a Where America Shops report.
Based on survey feedback compiled in the most recent Where America Shops report, conducted via the Internet in late June, sampled a cross-section of the American population ages 13 and older, states a release from Surfersvillage Global Surf News.
In a reflection of a weaker economy, 38 percent of the respondents that had purchased sporting goods, including footwear and apparel, online in the last year, said they had purchased less than the previous year. The report found that 54 percent purchased “about the same” and nine percent purchased more online.
Of those respondents that mentioned purchasing less online this year compared to last year, 42 percent indicated the “Have Less Money/Economy” reason as the driving factor limiting their purchases. Seventeen percent said the decline was due to the inability to “Try On or Demo Products” and 12 percent said the decreased online activity was due to “Shipping Costs.”
Respondents that indicated their online purchases increased, 36 percent said the “Cost/Better Price” was the reason for the increased purchasing, while 20 percent indicated “Convenience” as the primary factor, and 17 percent said the Internet shopping experience provided “Greater Selection and Variety of Products.”
Consumers are researching products on retailers’ Web sites, the release states. Of those that had researched products online, 62 percent ended up purchasing the product in-store.
On the other hand, 34 percent of respondents shopped for a product in a store, then purchased it online.
Of those shoppers, 58 percent said the reason they opted for the online purchase was due to pricing while 27 percent cited convenience, and 13 percent indicating selection.
The overall number of people making purchases online has increased with 54 percent of adult respondents reporting they have made a purchase at one of the surveyed Internet retailers in the past year. This is an increase of seven percent from the 2008 survey.
While younger consumers are more apt to make purchases online, the older age groups have made the adjustment to online purchasing, the release states.
A little more than 50 percent of the respondents ages 55 and older have made a purchase at one of the surveyed online retailers in the past year. That number is gaining on the 18 to 34 group, with 60 percent indicating they made an online purchase from at least one of the surveyed retailers.
The SportsOneSource.com 2009 Where America Shops report will be released next week and covers more than 250 pages.
Monday, September 14, 2009
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
From: SurfVilliage.com
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
Is Michael Jordan worth our praise or scorn?
By Kyle Nagel, Staff Writer
9:49 PM Saturday, September 12, 2009
From: The Dayton Daily News
This week, as Jordan was preparing for his induction into the Naismith Basketball Hall of Fame, Darren Rovell of CNBC reported that Jordan had become the world’s first $1 billion athlete. Rovell based his statement on the fact that his Nike brand, Jordan, topped $1 billion in revenue for the first time this year.
According to SportsOneSource, through Rovell, the Jordan brand holds twice the clout in the country’s shoe market that adidas does. Jordan’s reputation makes the brand 10.8 percent of the shoe business nationally.
Plus, Rovell reported, 86.5 percent of all basketball shoes that are sold for more than $100 come from the Jordan brand.
So, should we thank Jordan, or should we criticize him? Consider that $100-plus percentage. Could Nike have decided (or Jordan pushed) to ease back on those price-tag numbers just a bit to help out the youngsters idolizing him?
9:49 PM Saturday, September 12, 2009
From: The Dayton Daily News
This week, as Jordan was preparing for his induction into the Naismith Basketball Hall of Fame, Darren Rovell of CNBC reported that Jordan had become the world’s first $1 billion athlete. Rovell based his statement on the fact that his Nike brand, Jordan, topped $1 billion in revenue for the first time this year.
According to SportsOneSource, through Rovell, the Jordan brand holds twice the clout in the country’s shoe market that adidas does. Jordan’s reputation makes the brand 10.8 percent of the shoe business nationally.
Plus, Rovell reported, 86.5 percent of all basketball shoes that are sold for more than $100 come from the Jordan brand.
So, should we thank Jordan, or should we criticize him? Consider that $100-plus percentage. Could Nike have decided (or Jordan pushed) to ease back on those price-tag numbers just a bit to help out the youngsters idolizing him?
MICHAEL JORDAN STILL VERY, VERY RICH
From The Mouthpiece Blog
There are no exact numbers for this sort of thing, but Darren Rovell has the Jordan Brand figures, and they look good for MJ’s case as the wealthiest athlete of all-time:
It’s hard to say how much Jordan has reaped personally, but 2009 will be remembered as the year MJ was inducted into the Hall of Fame and the year that his Nike brand, Jordan, topped $1 billion in annual revenue for the first time. It appropriately comes 23 years after Nike reached $1 billion in revenue for the first time.
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Bigger than adidas! Look at that! It’s almost impossible to speak in enough hyperbole about this, but let me try: There has never been a more revolutionary figure, retail marketing-wise, in the history of American clothing. And marketing wasn’t even Michael Jordan’s day job. This will never not be insane to me.
Michael Jordan First Athlete To $1 Billion
From: Free Market Mojo
Consider the statistics released by SportsOneSource, a sports market retail tracking firm:
Consider the statistics released by SportsOneSource, a sports market retail tracking firm:
- The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
- Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Friday, September 11, 2009
Michael Jordan First Athlete To $1 Billion
By: Darren Rovell
Sports Business Reporter
CNBC Sports Biz with Darren Rovell
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
“The Jordan brand has established itself as the premium ‘designer’ brand in athletic footwear,” said Matt Powell, an analyst for SportsOneSource. “The breadth and reach of this line will never be duplicated.”
Sports Business Reporter
CNBC Sports Biz with Darren Rovell
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
“The Jordan brand has established itself as the premium ‘designer’ brand in athletic footwear,” said Matt Powell, an analyst for SportsOneSource. “The breadth and reach of this line will never be duplicated.”
Wednesday, September 9, 2009
Michael Vick tops in jersey sales
Sales of away and home jerseys totaled 6,140
By Donna Goodison
Wednesday, September 9, 2009
The Boston Herald
With jail behind him, newly signed Philadelphia Eagles quarterback Michael Vick is the top dog when it comes to best-selling NFL jerseys.
The convicted felon, released from prison in May after serving 18 months for his involvement in an illegal dog-fighting ring, had two of the top-selling NFL jerseys for the week ending Aug. 30.
Although Minnesota Vikings quarterback Brett Favre had the single top-selling jersey with 4,861 sold, Vick’s away and home jerseys were the second and third top-sellers. Combined, they totaled 6,140 shirts, eclipsing the sales of Favre jerseys, according to SportsOneSource, which tracks purchases for the sporting goods industry. Vick’s “alternate” black Eagles jersey sold 286 that week.
By Donna Goodison
Wednesday, September 9, 2009
The Boston Herald
With jail behind him, newly signed Philadelphia Eagles quarterback Michael Vick is the top dog when it comes to best-selling NFL jerseys.
The convicted felon, released from prison in May after serving 18 months for his involvement in an illegal dog-fighting ring, had two of the top-selling NFL jerseys for the week ending Aug. 30.
Although Minnesota Vikings quarterback Brett Favre had the single top-selling jersey with 4,861 sold, Vick’s away and home jerseys were the second and third top-sellers. Combined, they totaled 6,140 shirts, eclipsing the sales of Favre jerseys, according to SportsOneSource, which tracks purchases for the sporting goods industry. Vick’s “alternate” black Eagles jersey sold 286 that week.
Monday, August 31, 2009
As U.S. Open approaches, competition heats up off-court
Nike seeks help of star players to grab shoppers' attention
By Andria Cheng, MarketWatch
To be sure, the $300 million U.S. tennis apparel market is a small part of the $24 billion athletic apparel market, according to Matt Powell, an analyst with SportsONESource. In comparison, basketball apparel is a $2 billion market and running a $750 million market, he said.
Nike's worldwide sales this year are projected to be $18.8 billion alone, according to analysts surveyed by FactSet.
Branded companies such as Nike and Adidas also have been losing share to private label brands from Dick's Sporting Goods Inc. (DKS 22.31, -0.51, -2.21%) and other retailers, Powell said. Nike, the No. 1 player, had about 30% of the tennis market share in the U.S. in 2008, down from 35% in 2007 while No. 2 player Adidas saw its share declining to 11% from 20%, Powell said. Combined share from various store brands, meanwhile, grew to close to half of the market, the analyst said.
"The return on that investment is small," said Powell, referring to Nike's tennis efforts. "It's much more about building brand equity than about tennis apparel business. There's potential for some halo effect."
By Andria Cheng, MarketWatch
To be sure, the $300 million U.S. tennis apparel market is a small part of the $24 billion athletic apparel market, according to Matt Powell, an analyst with SportsONESource. In comparison, basketball apparel is a $2 billion market and running a $750 million market, he said.
Nike's worldwide sales this year are projected to be $18.8 billion alone, according to analysts surveyed by FactSet.
Branded companies such as Nike and Adidas also have been losing share to private label brands from Dick's Sporting Goods Inc. (DKS 22.31, -0.51, -2.21%) and other retailers, Powell said. Nike, the No. 1 player, had about 30% of the tennis market share in the U.S. in 2008, down from 35% in 2007 while No. 2 player Adidas saw its share declining to 11% from 20%, Powell said. Combined share from various store brands, meanwhile, grew to close to half of the market, the analyst said.
"The return on that investment is small," said Powell, referring to Nike's tennis efforts. "It's much more about building brand equity than about tennis apparel business. There's potential for some halo effect."
Nike prepares to put new game plan into play
by Laura Oppenheimer, The Oregonian
Sunday August 30, 2009, 9:15 PM
Nike's slowed growth is likely to continue for the next few quarters, says analyst Matt Powell of SportsOneSource. And it wouldn't surprise him if, in the short term, the reorganization played a role.
"You've got a lot of new people in new jobs. You had the whole distraction of, 'Am I going to lose my job?'" Powell says. "Having been through this in companies, it's very hard to keep your eye on the ball."
Sunday August 30, 2009, 9:15 PM
Nike's slowed growth is likely to continue for the next few quarters, says analyst Matt Powell of SportsOneSource. And it wouldn't surprise him if, in the short term, the reorganization played a role.
"You've got a lot of new people in new jobs. You had the whole distraction of, 'Am I going to lose my job?'" Powell says. "Having been through this in companies, it's very hard to keep your eye on the ball."
Wednesday, July 29, 2009
Under Armour taking new look at running shoes
Company cites opportunities but need for improvement
By Andrea K. Walker
July 29, 2009
The Baltimore Sun
The running shoe market could be a test of the company's future in footwear, a category Under Armour is looking at for long-term growth, analysts said. Other footwear categories the company has entered, such as football cleats and cross-trainers, weren't as competitive.
Runners are loyal consumers who don't switch brands easily, said Matt Powell, an analyst with SportsONESource, which tracks footwear spending. There are also many varieties of running shoe brands on the market. It can take three to five years for a company to really penetrate the market, Powell said.
Powell said that Under Armour has successful launches of shoes, but needs to be able to keep the momentum going beyond the initial introduction.
"It hasn't been a huge boon for them, nor has it really changed the industry," Powell said of the Under Armour running shoe.
By Andrea K. Walker
July 29, 2009
The Baltimore Sun
The running shoe market could be a test of the company's future in footwear, a category Under Armour is looking at for long-term growth, analysts said. Other footwear categories the company has entered, such as football cleats and cross-trainers, weren't as competitive.
Runners are loyal consumers who don't switch brands easily, said Matt Powell, an analyst with SportsONESource, which tracks footwear spending. There are also many varieties of running shoe brands on the market. It can take three to five years for a company to really penetrate the market, Powell said.
Powell said that Under Armour has successful launches of shoes, but needs to be able to keep the momentum going beyond the initial introduction.
"It hasn't been a huge boon for them, nor has it really changed the industry," Powell said of the Under Armour running shoe.
Monday, July 27, 2009
Under Armour Taps McCarthy as Shoe Chief
Footwear News
by MEGHAN CASS
Under Armour announced Thursday the appointment of Gene McCarthy to the post of SVP of footwear.
McCarthy will relocate from Boston to begin work at the Baltimore-based athletic firm on Aug. 10.
A veteran of the athletic footwear world, McCarthy resigned as co-president of Timberland on July 17 after three years of service. Previously, he was SVP of global footwear at Reebok and spent more than 21 years at Nike, where he held several positions including global director of sales and retail marketing for the Jordan brand.
McCarthy said he had been in touch with Under Armour executives for some time but that he was asked to join the company “in very recent weeks.”
His first order of business will be to add manpower to the footwear department and continue charging ahead in the running category.
“We have to attract world-class talent. We have wonderful people in the building now, and we need to build on that structure. We also need to take running to the next step. Under Armour made a wonderful first impression with the running category. Now we want to build on that because it is the true performance category that crosses over to all sports,” said McCarthy.
Matt Powell, an analyst at SportsOneSource, was upbeat about Under Armour’s new hire.
“He’ll be terrific in the job,” Powell said. “[Gene] is a guy who really understands the athletic market and has a great brand sense.” He added that McCarthy will need to focus on bringing costs down in the footwear category.
“Under Armour doesn’t have a lot of leverage in the marketplace because of their size, and they are paying more than they need to for footwear. Consequently, the shoes are somewhat overpriced and low-margin. They are going to have to really work on how to take some of the cost out of the product and bring the prices down to be a little more competitive.”
by MEGHAN CASS
Under Armour announced Thursday the appointment of Gene McCarthy to the post of SVP of footwear.
McCarthy will relocate from Boston to begin work at the Baltimore-based athletic firm on Aug. 10.
A veteran of the athletic footwear world, McCarthy resigned as co-president of Timberland on July 17 after three years of service. Previously, he was SVP of global footwear at Reebok and spent more than 21 years at Nike, where he held several positions including global director of sales and retail marketing for the Jordan brand.
McCarthy said he had been in touch with Under Armour executives for some time but that he was asked to join the company “in very recent weeks.”
His first order of business will be to add manpower to the footwear department and continue charging ahead in the running category.
“We have to attract world-class talent. We have wonderful people in the building now, and we need to build on that structure. We also need to take running to the next step. Under Armour made a wonderful first impression with the running category. Now we want to build on that because it is the true performance category that crosses over to all sports,” said McCarthy.
Matt Powell, an analyst at SportsOneSource, was upbeat about Under Armour’s new hire.
“He’ll be terrific in the job,” Powell said. “[Gene] is a guy who really understands the athletic market and has a great brand sense.” He added that McCarthy will need to focus on bringing costs down in the footwear category.
“Under Armour doesn’t have a lot of leverage in the marketplace because of their size, and they are paying more than they need to for footwear. Consequently, the shoes are somewhat overpriced and low-margin. They are going to have to really work on how to take some of the cost out of the product and bring the prices down to be a little more competitive.”
Thursday, July 16, 2009
Will Toning Shoes Be the Next Big Footwear Craze?
By Natalie Zmuda
Published: July 15, 2009
in Advertising Age
Toning footwear, shoes that promise to do everything from firming up muscles to alleviating back pain, are expected to become a $100 million category this year. Yet, it's still a category in its infancy. Brands such as MBT, Ryn and FitFlop have earned a cult following, broadening their distribution significantly in the last year or two, and now mainstream brands such as Reebok and Skechers are getting in on the action. More major brands are sure to follow, said Matt Powell, a footwear analyst with SportsOneSource.
"It's still emerging at this point, but it's starting to feel like its going to be a really big deal," he said. "People are starting to talk about it the way they talked about aerobics back in the mid-'80s."
Mr. Powell estimates the category will reach $100 million in retail sales this year. And though that's a fraction of the roughly $1 billion walking category and $5 billion running category, he says toning footwear is the kind of thing that could "catch on like wildfire."
"Pretty much everybody is aware of it, but some have chosen not to play yet," he added. "This could revive the walking category, which has been dormant for 10 years."
Published: July 15, 2009
in Advertising Age
Toning footwear, shoes that promise to do everything from firming up muscles to alleviating back pain, are expected to become a $100 million category this year. Yet, it's still a category in its infancy. Brands such as MBT, Ryn and FitFlop have earned a cult following, broadening their distribution significantly in the last year or two, and now mainstream brands such as Reebok and Skechers are getting in on the action. More major brands are sure to follow, said Matt Powell, a footwear analyst with SportsOneSource.
"It's still emerging at this point, but it's starting to feel like its going to be a really big deal," he said. "People are starting to talk about it the way they talked about aerobics back in the mid-'80s."
Mr. Powell estimates the category will reach $100 million in retail sales this year. And though that's a fraction of the roughly $1 billion walking category and $5 billion running category, he says toning footwear is the kind of thing that could "catch on like wildfire."
"Pretty much everybody is aware of it, but some have chosen not to play yet," he added. "This could revive the walking category, which has been dormant for 10 years."
Monday, July 13, 2009
Bodysuit uses compression to squeeze away pain
Andrea K. Walker, Baltimore Sun
LINK to the Article in the Fort Wayne Journal Gazette
“It’s one of those things where, if it works – or, more importantly, if people believe it works – it can be massive,” said Matt Powell, an analyst with SportsOneSource, which tracks sportswear sales. “It can be a whole new frontier for us as an industry.”
The body-hugging suit, which Under Armour calls Recharge, came out of the innovation the company is pursuing to distinguish itself from competitors.
LINK to the Article in the Fort Wayne Journal Gazette
“It’s one of those things where, if it works – or, more importantly, if people believe it works – it can be massive,” said Matt Powell, an analyst with SportsOneSource, which tracks sportswear sales. “It can be a whole new frontier for us as an industry.”
The body-hugging suit, which Under Armour calls Recharge, came out of the innovation the company is pursuing to distinguish itself from competitors.
Monday, July 6, 2009
Laced Up and Ready to Run
BY CHRISTOPHER C. WILLIAMS
Barron's Online
FOOT LOCKER, THE NATION'S LARGEST RETAILER OF athletic footwear, is poised to seize victory from the jaws of de feet.
The New York-based chain, with about $5 billion of annual revenue and 3,641 mostly mall-based stores, felt the sting of recession long before the rest of the retail sector. Sales at stores open at least a year -- a critical retail metric -- have been sliding since 2006, amid a fashion shift toward casual shoes and away from bulky sneakers.
Link to Barron's Online (Subscription Required)
Barron's Online
FOOT LOCKER, THE NATION'S LARGEST RETAILER OF athletic footwear, is poised to seize victory from the jaws of de feet.
The New York-based chain, with about $5 billion of annual revenue and 3,641 mostly mall-based stores, felt the sting of recession long before the rest of the retail sector. Sales at stores open at least a year -- a critical retail metric -- have been sliding since 2006, amid a fashion shift toward casual shoes and away from bulky sneakers.
Link to Barron's Online (Subscription Required)
Monday, June 22, 2009
Thursday, June 4, 2009
Get Outdoors, It’s National Camping Month. Says The North Face
Via Treehugger
Aaron Carpenter, Vice President of Marketing for The North Face says in the media release. found at Outdoor Business Update "The North Face sends expeditions to the world’s highest peaks and most remote locations, but the goal of National Camping Month is to get people outside anywhere — a summer-long backpacking adventure, a week-long camping trip, a one-night campground outing, or simply a backyard tent."
Aaron Carpenter, Vice President of Marketing for The North Face says in the media release. found at Outdoor Business Update "The North Face sends expeditions to the world’s highest peaks and most remote locations, but the goal of National Camping Month is to get people outside anywhere — a summer-long backpacking adventure, a week-long camping trip, a one-night campground outing, or simply a backyard tent."
Tuesday, May 26, 2009
Under Armour body suit helps with aches
New product reduces healing time after a workout
The Baltimore Sun
By Andrea K. Walker
May 21, 2009
"It's one of those things where if it works, or more importantly if people believe it works, it can be massive," said Matt Powell, an analyst with SportsOneSource, which tracks sportswear sales. "It can be a whole new frontier for us as an industry." Powell said his company hasn't tracked the "recovery" category of sportswear apparel because the market is "virtually non-existent" right now.
The Baltimore Sun
By Andrea K. Walker
May 21, 2009
"It's one of those things where if it works, or more importantly if people believe it works, it can be massive," said Matt Powell, an analyst with SportsOneSource, which tracks sportswear sales. "It can be a whole new frontier for us as an industry." Powell said his company hasn't tracked the "recovery" category of sportswear apparel because the market is "virtually non-existent" right now.
Thursday, May 14, 2009
The Top-Selling Baseball Jerseys: How Many Does Manny Sell?
By Chris Kyle - The Huffington Post (LINK)
May 12, 2009
Just how popular is Manny Ramirez? Is he more popular than, say, Alex Rodriguez?
Putting their recent drug revelations aside for the moment, a look at their jersey sales could help answer those questions.
But since Major League Baseball would not release its rankings to me, citing league policy, I contacted SportsONESource, which tracks sales of replica jerseys in the U.S.
Here are the top 15 best-sellers to date this year, in descending order, according to SportsONESource analyst Matt Powell:
15 Dustin Pedroia
14 David Wright
13 Ryan Braun
12 Ryan Howard
11 Magglio Ordóñez
10 Troy Tulowitzki
9 Josh Beckett
8 Matt Holliday
7 Alfonso Soriano
6 Alex Rodriguez
5 Derrek Lee
4 Manny Ramirez
3 Chase Utley
2 David Ortiz
1 Derek Jeter
So, if jersey sales are a popularity contest, then yes. Manny wins and A-Rod loses, again.
May 12, 2009
Just how popular is Manny Ramirez? Is he more popular than, say, Alex Rodriguez?
Putting their recent drug revelations aside for the moment, a look at their jersey sales could help answer those questions.
But since Major League Baseball would not release its rankings to me, citing league policy, I contacted SportsONESource, which tracks sales of replica jerseys in the U.S.
Here are the top 15 best-sellers to date this year, in descending order, according to SportsONESource analyst Matt Powell:
15 Dustin Pedroia
14 David Wright
13 Ryan Braun
12 Ryan Howard
11 Magglio Ordóñez
10 Troy Tulowitzki
9 Josh Beckett
8 Matt Holliday
7 Alfonso Soriano
6 Alex Rodriguez
5 Derrek Lee
4 Manny Ramirez
3 Chase Utley
2 David Ortiz
1 Derek Jeter
So, if jersey sales are a popularity contest, then yes. Manny wins and A-Rod loses, again.
Wednesday, May 13, 2009
Entrepreneur Nicole DeBoom Wins Sporting Goods Business Award
From to News on Women (LINK)
Entrepreneur and Ironman Champion Nicole DeBoom, CEO and Founder of SkirtSports, was named a winner of the second annual, Sporting Goods Business (SGB) 40-Under-40 Award. Nicole, an accomplished runner and a varsity swimmer in college, started SkirtSports in 2005, believing that gender neutral, drab athletic gear needed a change. SkirtsSports products covering all aspects of women's fitness wear are now carried in hundreds of retail stores. Read more about Nicole, her company and her award in the company press release.
Entrepreneur and Ironman Champion Nicole DeBoom, CEO and Founder of SkirtSports, was named a winner of the second annual, Sporting Goods Business (SGB) 40-Under-40 Award. Nicole, an accomplished runner and a varsity swimmer in college, started SkirtSports in 2005, believing that gender neutral, drab athletic gear needed a change. SkirtsSports products covering all aspects of women's fitness wear are now carried in hundreds of retail stores. Read more about Nicole, her company and her award in the company press release.
Tuesday, May 12, 2009
B.J. Maloy named a top executive by Sporting Goods Business
Press Release
Evolve Golf - maker of the #1 performance tee on the PGA Tour - announces CEO and Founder BJ Maloy has been named one of the industry's "Top 40 Under 40" executives for 2009 by Sporting Goods Business.
The annual awards honor young, highly accomplished individuals who are leading the way in the sporting goods market. Selected from more than 500 nominees, the winners were determined based on years of service, level of responsibility attained, accomplishments and commitment to teamwork. Each honoree is recognized as having a direct and positive impact on the industry as a whole.
Sporting Goods Business acknowledged Maloy as a successful entrepreneur who has made a significant mark in the golf industry by turning simple concepts into sustainable ideas. In 2008 he earned GOLF Magazine's "Innovator of the Year" award for creating the Epoch tee, a technically-advanced, eco-friendly product that helps improve performance for players of all abilities.
"The number of world class facilities that have switched entirely away from wooden tees in the past year is truly amazing," says Maloy. "In addition to the performance benefits of our products, PGA Professionals, Superintendents and golfers have really embraced the fact that Evolve tees are mower-friendly and made entirely from recycled and renewable materials."
LINK to WORLD GOLF
Evolve Golf - maker of the #1 performance tee on the PGA Tour - announces CEO and Founder BJ Maloy has been named one of the industry's "Top 40 Under 40" executives for 2009 by Sporting Goods Business.
The annual awards honor young, highly accomplished individuals who are leading the way in the sporting goods market. Selected from more than 500 nominees, the winners were determined based on years of service, level of responsibility attained, accomplishments and commitment to teamwork. Each honoree is recognized as having a direct and positive impact on the industry as a whole.
Sporting Goods Business acknowledged Maloy as a successful entrepreneur who has made a significant mark in the golf industry by turning simple concepts into sustainable ideas. In 2008 he earned GOLF Magazine's "Innovator of the Year" award for creating the Epoch tee, a technically-advanced, eco-friendly product that helps improve performance for players of all abilities.
"The number of world class facilities that have switched entirely away from wooden tees in the past year is truly amazing," says Maloy. "In addition to the performance benefits of our products, PGA Professionals, Superintendents and golfers have really embraced the fact that Evolve tees are mower-friendly and made entirely from recycled and renewable materials."
LINK to WORLD GOLF
Tuesday, May 5, 2009
$160 Nike Running Shoe Leading Industry
By: Darren Rovell
Sports Business Reporter
The price of Nike’s new running shoe, the Air Max 2009+ might be seen as insensitive to the times.
But the $160 price tag doesn’t seem to be stopping too many consumers from picking up the shoes, which debuted last month.
Over the past couple weeks, it has been the best-selling running shoe in America, according to SportsOneSource, a sports market retail tracking firm. Company analyst Matt Powell said that he expects the sales to be even better when the numbers come in tomorrow that will reflect last week’s data.
“At the end of the day, the shoes are actually fairly reasonable,” Powell said. “It’s not like it’s a $5,000 handbag. The average sneaker sells for $52, so for a teenage kid who is into conspicuous consumption, this works.”
Powell says it helps that the shoe also looks good. “In order for shoes to sell well these days, no matter how functional they are to sport, they also have to be fashionable,” Powell said.
LINK to CNBC
Sports Business Reporter
The price of Nike’s new running shoe, the Air Max 2009+ might be seen as insensitive to the times.
But the $160 price tag doesn’t seem to be stopping too many consumers from picking up the shoes, which debuted last month.
Over the past couple weeks, it has been the best-selling running shoe in America, according to SportsOneSource, a sports market retail tracking firm. Company analyst Matt Powell said that he expects the sales to be even better when the numbers come in tomorrow that will reflect last week’s data.
“At the end of the day, the shoes are actually fairly reasonable,” Powell said. “It’s not like it’s a $5,000 handbag. The average sneaker sells for $52, so for a teenage kid who is into conspicuous consumption, this works.”
Powell says it helps that the shoe also looks good. “In order for shoes to sell well these days, no matter how functional they are to sport, they also have to be fashionable,” Powell said.
LINK to CNBC
Thursday, April 30, 2009
Boulder triathlete and entrepreneur honored as future business leader
From EverymanTri.com
4/30/2009
See the Original Story Here
Nicole DeBoom, CEO and Founder of SkirtSports, was chosen as a winner of the second annual, Sporting Goods Business (SGB) 40-Under-40 Award, from a pool of over 500 industry nominees. Designed to honor the best and brightest future leaders of the sporting goods industry, nominees for the award included key managers, sales reps, executives and founders who have had an impact on a particular business or the industry as a whole.
Individuals were nominated by their peers and selections were made by a blue ribbon panel of industry executives and SportsOneSource editors and analysts.
With winners from around the industry, DeBoom was one-of-three women chosen as the top 40 nominated for this year’s award.
“I am incredibly honored to be recognized as one of the future leaders in the sporting goods industry,” said Nicole DeBoom, CEO of SkirtSports. “It’s great to be a part of such an amazing group of people across the board—I am very proud, and appreciate all those who saw my work and SkirtSports in such a light.”
A conventional athlete, DeBoom decided that the gender neutral, drab gear just wasn't inspiring and needed a change. Enthused to be the leader in the women's fitness movement, she sketched her first design of a "fitness skirt" - sassy and red - but totally functional and designed for performance. That same sketch turned into her first prototype, just in time for the 2004 Ironman Wisconsin and brought DeBoom her first Ironman win wearing her bright red running skirt.
Utilizing this idea, DeBoom launched SkirtSports fitness skirts and apparel in 2005, mirroring her ideal that women should never have to sacrifice femininity for performance in their workout clothes. DeBoom and the SkirtSports brand continues to lead the way for women’s fitness wear with product in more than 300 retail stores nationwide, a "Skirt Entourage", and a national race series (SkirtChaser) receiving recognition.
“Nicole’s dedication to the development of women’s fitness apparel is truly inspirational,” said Sarah Vernon, SkirtSports National Sales Manager. “Her constant positive attitude and willingness to do “whatever it takes” makes her a great leader and role model for the industry.”
Award presentations will be made to the 40 recipients during a weekend event and awards ceremony in San Antonio, TX on May 2-3, 2009 at the Westin La Cantera Resort.
4/30/2009
See the Original Story Here
Nicole DeBoom, CEO and Founder of SkirtSports, was chosen as a winner of the second annual, Sporting Goods Business (SGB) 40-Under-40 Award, from a pool of over 500 industry nominees. Designed to honor the best and brightest future leaders of the sporting goods industry, nominees for the award included key managers, sales reps, executives and founders who have had an impact on a particular business or the industry as a whole.
Individuals were nominated by their peers and selections were made by a blue ribbon panel of industry executives and SportsOneSource editors and analysts.
With winners from around the industry, DeBoom was one-of-three women chosen as the top 40 nominated for this year’s award.
“I am incredibly honored to be recognized as one of the future leaders in the sporting goods industry,” said Nicole DeBoom, CEO of SkirtSports. “It’s great to be a part of such an amazing group of people across the board—I am very proud, and appreciate all those who saw my work and SkirtSports in such a light.”
A conventional athlete, DeBoom decided that the gender neutral, drab gear just wasn't inspiring and needed a change. Enthused to be the leader in the women's fitness movement, she sketched her first design of a "fitness skirt" - sassy and red - but totally functional and designed for performance. That same sketch turned into her first prototype, just in time for the 2004 Ironman Wisconsin and brought DeBoom her first Ironman win wearing her bright red running skirt.
Utilizing this idea, DeBoom launched SkirtSports fitness skirts and apparel in 2005, mirroring her ideal that women should never have to sacrifice femininity for performance in their workout clothes. DeBoom and the SkirtSports brand continues to lead the way for women’s fitness wear with product in more than 300 retail stores nationwide, a "Skirt Entourage", and a national race series (SkirtChaser) receiving recognition.
“Nicole’s dedication to the development of women’s fitness apparel is truly inspirational,” said Sarah Vernon, SkirtSports National Sales Manager. “Her constant positive attitude and willingness to do “whatever it takes” makes her a great leader and role model for the industry.”
Award presentations will be made to the 40 recipients during a weekend event and awards ceremony in San Antonio, TX on May 2-3, 2009 at the Westin La Cantera Resort.
Monday, April 27, 2009
Reebok's shine dims post Adidas deal
Thursday, April 16, 2009
Boston Business Journal - by Terry Lefton
Market-research firm SportsOneSource analyst Matt Powell questions Reebok’s brand relevance, also noting that you’ve got to have great product before you can market it. Becker and Hainer cite recent innovations like Reebok’s SelectRide shoe, which switches from a running to a training shoe with the push of a button, or the EasyTone trainers, which claim to provide women a workout just by wearing them, as signs of innovation.
LINK to the Boston Business Journal
Boston Business Journal - by Terry Lefton
Market-research firm SportsOneSource analyst Matt Powell questions Reebok’s brand relevance, also noting that you’ve got to have great product before you can market it. Becker and Hainer cite recent innovations like Reebok’s SelectRide shoe, which switches from a running to a training shoe with the push of a button, or the EasyTone trainers, which claim to provide women a workout just by wearing them, as signs of innovation.
LINK to the Boston Business Journal
Under Armour's growing pains
Baltimore sportswear maker feels effect of market’s slump
Baltimore Business Journal
- by Ryan Sharrow Staff
4/17/2009
Under Armour has used its partners as a channel to grab a 10.9 share of the $13 billion U.S. apparel market, said Matt Powell, a retail analyst with SportsOneSource. Apparel sales so far are down 8 percent across all sportswear companies, Powell said.
LINK to Baltimore Business Journal
Baltimore Business Journal
- by Ryan Sharrow Staff
4/17/2009
Under Armour has used its partners as a channel to grab a 10.9 share of the $13 billion U.S. apparel market, said Matt Powell, a retail analyst with SportsOneSource. Apparel sales so far are down 8 percent across all sportswear companies, Powell said.
LINK to Baltimore Business Journal
Thursday, April 9, 2009
Gun Sales Booming
WLNS TV 6
Posted: April 9, 2009 08:31 AM
A new report shows more people are using their right to bear arms. According to the Sports One Source Research Firm, firearm sales are up 39% from last year across the country. FBI background checks, which are required every time a federally licensed gun dealer makes a sale, rose 29%.
LINK to WLNS
Posted: April 9, 2009 08:31 AM
A new report shows more people are using their right to bear arms. According to the Sports One Source Research Firm, firearm sales are up 39% from last year across the country. FBI background checks, which are required every time a federally licensed gun dealer makes a sale, rose 29%.
LINK to WLNS
Wednesday, April 8, 2009
Boom in Gun Sales Fueled by Politics and the Economy
TIME magazine online
By SEAN GREGORY
Wednesday, Apr. 08, 2009
According to the SportsOneSource, a research firm that tracks the sports goods industry, firearms sales in large retail outlets are up 39% this year. Shops across the country are reporting ammunition shortages since stores can't meet demand for bullets.
LINK to TIME magazine
By SEAN GREGORY
Wednesday, Apr. 08, 2009
According to the SportsOneSource, a research firm that tracks the sports goods industry, firearms sales in large retail outlets are up 39% this year. Shops across the country are reporting ammunition shortages since stores can't meet demand for bullets.
LINK to TIME magazine
outdoor DIVAS Founder, Kim Walker is honored as one of the SGB 40 under 40
Sporting Good Business has named their top 40 under 40 professionals in the Sporting Goods Industry. Kim Walker, outdoor DIVAS Founder and Co-owner, was nominated and selected as one of the top 40 under 40 in the Sporting Goods Industry.
LINK to Outdoor Divas
LINK to Outdoor Divas
Monday, April 6, 2009
Successful Rays May Still Be 'Cash-Flow Negative'
By MICHAEL SASSO
Tampa Tribune
Published: April 4, 2009
Merchandise royalties: It doesn't have a Red Sox Nation fan base yet, but the Rays saw some modest gains in merchandise sales last year.
Where the Rays accounted for a measly 0.3 percent of all Major League Baseball merchandise in 2007, the team generated 1.1 percent of sales last year, said Matt Powell, an analyst with merchandise tracker SportsOneSource.com. The Yankees were the league leaders, accounting for 20 percent of all team gear sold.
LINK to The Tampa Tribune
Tampa Tribune
Published: April 4, 2009
Merchandise royalties: It doesn't have a Red Sox Nation fan base yet, but the Rays saw some modest gains in merchandise sales last year.
Where the Rays accounted for a measly 0.3 percent of all Major League Baseball merchandise in 2007, the team generated 1.1 percent of sales last year, said Matt Powell, an analyst with merchandise tracker SportsOneSource.com. The Yankees were the league leaders, accounting for 20 percent of all team gear sold.
LINK to The Tampa Tribune
Wednesday, April 1, 2009
Can a Golf Shoe Help GEOX Beat the Recession?
TIME Magazine
By SEAN GREGORY Wednesday, Apr. 01, 2009
Why have golf shoes proven recession resistant? For one, all that walking around in the grass (and for many, the sand) really wears down your spikes. "Golf is very hard on shoes," says Matt Powell, an analyst at SportsOneSource. "Grass creeps in them, they get wet, and they can even get moldy. It's easier to play in an old golf shirt than play in old, rotten shoes." While you can send weary brown shoes to the repair shop, it's harder to fix up a pair of sneakers. Plus, consumers might be trading down from expensive golf equipment to shoes. Instead of splurging on a $700 set of new clubs, which rarely wear out to the point you can't use them, golfers can buy new shoes for a fraction of that cost. This way, they feel like they're saving money while getting a necessary upgrade. (See pictures of shoes worn by Olympians.)
Despite this favorable environment for golf shoes, GEOX's success is no gimme. First, the shoes are expensive, ranging from $160-200. Some golf shoes in the market cost even more, but that's still a steep price during down times. Plus, golf is a crowded marketplace; in the U.S., for example, Nike owns 56% of the market. With Tiger Woods returning to the course, in his usual Swoosh-clad clothes, an upstart like GEOX is unlikely to make a serious dent. "It's not like the industry is crying out for a new brand or a new idea," says Powell. "It will be a very difficult challenge for GEOX."
LINK to TIME online
By SEAN GREGORY Wednesday, Apr. 01, 2009
Why have golf shoes proven recession resistant? For one, all that walking around in the grass (and for many, the sand) really wears down your spikes. "Golf is very hard on shoes," says Matt Powell, an analyst at SportsOneSource. "Grass creeps in them, they get wet, and they can even get moldy. It's easier to play in an old golf shirt than play in old, rotten shoes." While you can send weary brown shoes to the repair shop, it's harder to fix up a pair of sneakers. Plus, consumers might be trading down from expensive golf equipment to shoes. Instead of splurging on a $700 set of new clubs, which rarely wear out to the point you can't use them, golfers can buy new shoes for a fraction of that cost. This way, they feel like they're saving money while getting a necessary upgrade. (See pictures of shoes worn by Olympians.)
Despite this favorable environment for golf shoes, GEOX's success is no gimme. First, the shoes are expensive, ranging from $160-200. Some golf shoes in the market cost even more, but that's still a steep price during down times. Plus, golf is a crowded marketplace; in the U.S., for example, Nike owns 56% of the market. With Tiger Woods returning to the course, in his usual Swoosh-clad clothes, an upstart like GEOX is unlikely to make a serious dent. "It's not like the industry is crying out for a new brand or a new idea," says Powell. "It will be a very difficult challenge for GEOX."
LINK to TIME online
Tuesday, March 31, 2009
The New Influencers
by Sara Lingafelter from TheClimberGirl.com
Recently, Kris at SportsOneSource.com posted an item on Twitter discussing the effectiveness of athlete and celebrity endorsements. That triggered a healthy discussion among Kris, Pemba and Larry at Amazon about the importance of social media, face-to-face interaction, and how to identify influencers in segments like climbing, which are less traditionally "competitive" than other segments of the sports and outdoor industry...
LINK to PEMBAspeaks Blog
Recently, Kris at SportsOneSource.com posted an item on Twitter discussing the effectiveness of athlete and celebrity endorsements. That triggered a healthy discussion among Kris, Pemba and Larry at Amazon about the importance of social media, face-to-face interaction, and how to identify influencers in segments like climbing, which are less traditionally "competitive" than other segments of the sports and outdoor industry...
LINK to PEMBAspeaks Blog
Brand Exposure during the NCAA Tourney
Posted by Howard Brodwin on March 24, 2009
For those of you who are following the "branding wars" that are going on during the NCAA tourney, here are a couple of good reads:
Sports One Source/SGB have a nice running tally of the footwear and apparel brands that are still alive in the tourney; checkout their "brand brackets" for more details.
LINK to Sports Marketing 2.0
For those of you who are following the "branding wars" that are going on during the NCAA tourney, here are a couple of good reads:
Sports One Source/SGB have a nice running tally of the footwear and apparel brands that are still alive in the tourney; checkout their "brand brackets" for more details.
LINK to Sports Marketing 2.0
Monday, March 23, 2009
In-store Focus Fits New Balance
AdAge.com
By Jeremy Mullman
Published: March 23, 2009
That's smart strategy, said SportsOneSource footwear analyst Matt Powell, but the brand still faces a steep challenge from a slew of strong competitors, and years of poor marketing and positioning.
Mr. Powell said years of providing basic shoes at different widths at ever-cheaper price points to retailers has given the brand a somewhat generic label that's hard to shake. "There's some wisdom in what they're trying to do, but they've let it become a commodity of sorts," he said.
Link to AdAge
By Jeremy Mullman
Published: March 23, 2009
That's smart strategy, said SportsOneSource footwear analyst Matt Powell, but the brand still faces a steep challenge from a slew of strong competitors, and years of poor marketing and positioning.
Mr. Powell said years of providing basic shoes at different widths at ever-cheaper price points to retailers has given the brand a somewhat generic label that's hard to shake. "There's some wisdom in what they're trying to do, but they've let it become a commodity of sorts," he said.
Link to AdAge
Friday, March 6, 2009
New Balance ads take run at youth
By Greg Turner
The Boston Herald
Friday, March 6, 2009
Matt Powell, retail analyst at SportsOneSource, said the store focus makes sense for New Balance, which has seen Under Armour, K-Swiss and Merrill all enter the running-shoe market in the past two years.
“It’s logical to do the ads in stores where people are actually making the buying decisions,” he said.
New Balance has lost some traction in the roughly $5 billion market, ending 2008 with a 10 percent share, Powell said. Nike dominates, with 62 percent, followed by Asics at 12 percent. Lexington-based Saucony has about 2 percent - the same amount Under Armour grabbed in just a month.
LINK to The Boston Herald
The Boston Herald
Friday, March 6, 2009
Matt Powell, retail analyst at SportsOneSource, said the store focus makes sense for New Balance, which has seen Under Armour, K-Swiss and Merrill all enter the running-shoe market in the past two years.
“It’s logical to do the ads in stores where people are actually making the buying decisions,” he said.
New Balance has lost some traction in the roughly $5 billion market, ending 2008 with a 10 percent share, Powell said. Nike dominates, with 62 percent, followed by Asics at 12 percent. Lexington-based Saucony has about 2 percent - the same amount Under Armour grabbed in just a month.
LINK to The Boston Herald
Tuesday, March 3, 2009
Steelers' victory means instant T-shirt, hat sales
By Kim Leonard, For The Valley Independent
Tuesday, February 3, 2009
Steelers shirts, hats and other items represented 13.2 percent of about $25 million in sales the week of Jan. 18, the most recent figures available, analyst Matt Powell with SportsOneSource said. The Cardinals were No. 7, with a 4.9 percent share.
Those figures don't count dozens of businesses making and selling nonofficial items that appeal to fans.
LINK to The Valley Independent
Tuesday, February 3, 2009
Steelers shirts, hats and other items represented 13.2 percent of about $25 million in sales the week of Jan. 18, the most recent figures available, analyst Matt Powell with SportsOneSource said. The Cardinals were No. 7, with a 4.9 percent share.
Those figures don't count dozens of businesses making and selling nonofficial items that appeal to fans.
LINK to The Valley Independent
Wednesday, February 18, 2009
The Latest Buzz on...
From: The Wall Street Journal
February 16, 2009
ATHLETIC SHOES
MATT POWELL
SportsOneSource
Analyst
LIGHTER THAN AIR: It's the age-old question in the sneaker business: How do you make the shoe lighter? Mr. Powell, an analyst at SportsOneSource, a Charlotte, N.C., market-research firm, says Nike Inc. has introduced a technology called Flywire -- thin, nearly unbreakable strings that run through the upper part of the shoe, holding the sneaker together while eliminating much of the bulk. After testing the technology at the Olympics, Nike is offering it to consumers, with commercial lines for basketball and tennis, among others.
GOING GREEN: Traditional midsoles -- the sole's middle layer -- are made of a chemical compound that might last as long as 1,000 years in a landfill. Brooks Sports Inc. of Bothell, Wash., developed a running shoe with a biodegradable midsole that decomposes in a landfill over 20 years. The company says that by the end of the year all its footwear brands will have biodegradable midsoles.
ASTROTURF: Shoes slipping on the artificial grass? Reebok, a division of Adidas AG, is working with the maker of AstroTurf to study the interactions between footwear and field surfaces. The goal is to get a grip on traction before new Reebok shoes are developed sometime in the near future.
—Nicholas Casey
LINK to the WSJ
February 16, 2009
ATHLETIC SHOES
MATT POWELL
SportsOneSource
Analyst
LIGHTER THAN AIR: It's the age-old question in the sneaker business: How do you make the shoe lighter? Mr. Powell, an analyst at SportsOneSource, a Charlotte, N.C., market-research firm, says Nike Inc. has introduced a technology called Flywire -- thin, nearly unbreakable strings that run through the upper part of the shoe, holding the sneaker together while eliminating much of the bulk. After testing the technology at the Olympics, Nike is offering it to consumers, with commercial lines for basketball and tennis, among others.
GOING GREEN: Traditional midsoles -- the sole's middle layer -- are made of a chemical compound that might last as long as 1,000 years in a landfill. Brooks Sports Inc. of Bothell, Wash., developed a running shoe with a biodegradable midsole that decomposes in a landfill over 20 years. The company says that by the end of the year all its footwear brands will have biodegradable midsoles.
ASTROTURF: Shoes slipping on the artificial grass? Reebok, a division of Adidas AG, is working with the maker of AstroTurf to study the interactions between footwear and field surfaces. The goal is to get a grip on traction before new Reebok shoes are developed sometime in the near future.
—Nicholas Casey
LINK to the WSJ
Tuesday, February 17, 2009
NFL: Economics Affect the Big Guys
From: The Bleacher Report
by: Jonathan Williams
Sports teams are businesses no different from many others, they rely on their consumers to keep buying what they are selling. According to Matt Powell at SportsOneSource suggested that the league merchandise sales are down 15 percent from the previous year.
We will not know for sure until the next summer how the lost sponsors effect sports in general, the NFL is positioned to still be in good shape this coming year. Of course being the top league in the country helps to mitigate it.
LINK to The Bleacher Report
by: Jonathan Williams
Sports teams are businesses no different from many others, they rely on their consumers to keep buying what they are selling. According to Matt Powell at SportsOneSource suggested that the league merchandise sales are down 15 percent from the previous year.
We will not know for sure until the next summer how the lost sponsors effect sports in general, the NFL is positioned to still be in good shape this coming year. Of course being the top league in the country helps to mitigate it.
LINK to The Bleacher Report
Monday, February 16, 2009
R/GA: Digital AOY 2008
The IPG shop's mantra of utility over gimmickry proves its relevance as the stakes rise
AdWeek Feb 16, 2009
The key to these platforms is that they sell products directly, rather than tell stories about them. In the case of Nike+, the proof is in the numbers. Since its debut, runners have logged 100 million miles worldwide. Most important, the company's global running-shoe sales are up from $8 billion for the fiscal year ending May 2006 to $9.7 billion for the year ending May 2008, a 21 percent increase. Market share has gone from 48 percent in the U.S. in 2006 to 61 percent in 2008, according to SportsOneSource.
Link to Ad Week
AdWeek Feb 16, 2009
The key to these platforms is that they sell products directly, rather than tell stories about them. In the case of Nike+, the proof is in the numbers. Since its debut, runners have logged 100 million miles worldwide. Most important, the company's global running-shoe sales are up from $8 billion for the fiscal year ending May 2006 to $9.7 billion for the year ending May 2008, a 21 percent increase. Market share has gone from 48 percent in the U.S. in 2006 to 61 percent in 2008, according to SportsOneSource.
Link to Ad Week
Tuesday, February 3, 2009
Fans immediately rush for championship gear
By Kim Leonard
PITTSBURGH TRIBUNE-REVIEW
Tuesday, February 3, 2009
After trailing the Dallas Cowboys and New York Giants before the AFC Championship game here, sales of official Steelers merchandise surged to first place among the 32 NFL teams.
Steelers shirts, hats and other items represented 13.2 percent of about $25 million in sales the week of Jan. 18, the most recent figures available, analyst Matt Powell with SportsOneSource said. The Cardinals were No. 7, with a 4.9 percent share.
Those figures don't count dozens of businesses making and selling non-official items that appeal to fans.
http://www.pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_609977.html
PITTSBURGH TRIBUNE-REVIEW
Tuesday, February 3, 2009
After trailing the Dallas Cowboys and New York Giants before the AFC Championship game here, sales of official Steelers merchandise surged to first place among the 32 NFL teams.
Steelers shirts, hats and other items represented 13.2 percent of about $25 million in sales the week of Jan. 18, the most recent figures available, analyst Matt Powell with SportsOneSource said. The Cardinals were No. 7, with a 4.9 percent share.
Those figures don't count dozens of businesses making and selling non-official items that appeal to fans.
http://www.pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_609977.html
Friday, January 30, 2009
Wade "1" Is A Shoe-In For Dwyane & An Update From Converse
CNBC Wednesday, 28 Jan 2009
By: Darren Rovell
This year, Sales of Wade's shoes are off about 50 percent compared to sales last year, according to Matt Powell of SportsOneSource, a sports market retail tracking firm.
Converse and Wade got off to a great start. Although he was drafted fifth overall in the 2003 NBA Draft, the shoe companies, including Nike -- which now owns Converse -- and Adidas skipped over him. His $400,000 a year deal was a paltry sum compared to what LeBron James ($13 million per year) and Carmelo Anthony ($3 million per year) made from Nike.
http://www.cnbc.com/id/28894812
By: Darren Rovell
This year, Sales of Wade's shoes are off about 50 percent compared to sales last year, according to Matt Powell of SportsOneSource, a sports market retail tracking firm.
Converse and Wade got off to a great start. Although he was drafted fifth overall in the 2003 NBA Draft, the shoe companies, including Nike -- which now owns Converse -- and Adidas skipped over him. His $400,000 a year deal was a paltry sum compared to what LeBron James ($13 million per year) and Carmelo Anthony ($3 million per year) made from Nike.
http://www.cnbc.com/id/28894812
Not so fast Under Armour, you're being sued by the Chicago Cubs
BloggingStocks.com
Jan 26th 2009 5:00PM by Mark Fightmaster
You see, the Cubs are suing Under Armour, Inc. (NYSE: UA) for breach of contract (check out SportsOneSource Media for the heads up). The UA logo is emblazoned on the left-center and right-center field doors embedded in the iconic ivy walls of Wrigley Field.
The two entered into a $10.8 million contract two years ago, but the Cubs have filed a complaint in U.S. District Court in Chicago alleging that UA told them on December 12 that it won't sponsor the team for the upcoming season and that it won't meet any obligations. The Cubs expect full payment of the contract, and note that UA reneged on the agreement after realizing its dire financial situation in December. UA contends that the new Cubs management terminated the agreement after the second season, and a new deal was never agreed upon.
http://www.bloggingstocks.com/2009/01/26/not-so-fast-under-armour-youre-being-sued-by-the-chicago-cubs/
Jan 26th 2009 5:00PM by Mark Fightmaster
You see, the Cubs are suing Under Armour, Inc. (NYSE: UA) for breach of contract (check out SportsOneSource Media for the heads up). The UA logo is emblazoned on the left-center and right-center field doors embedded in the iconic ivy walls of Wrigley Field.
The two entered into a $10.8 million contract two years ago, but the Cubs have filed a complaint in U.S. District Court in Chicago alleging that UA told them on December 12 that it won't sponsor the team for the upcoming season and that it won't meet any obligations. The Cubs expect full payment of the contract, and note that UA reneged on the agreement after realizing its dire financial situation in December. UA contends that the new Cubs management terminated the agreement after the second season, and a new deal was never agreed upon.
http://www.bloggingstocks.com/2009/01/26/not-so-fast-under-armour-youre-being-sued-by-the-chicago-cubs/
Marketplace Roundup - SportsBusiness Daily (subscription)
SportsBusiness Daily (subscription), NC - Jan 21, 2009
BUNGLING SALES: SportsOneSource analyst Matt Powell estimated that sales of Bengals merchandise have dropped 40% from $108M in FY ’07 to $64M in this ...
http://www.sportsbusinessdaily.com/index.cfm?fuseaction=sbd.preview&articleID=127104
BUNGLING SALES: SportsOneSource analyst Matt Powell estimated that sales of Bengals merchandise have dropped 40% from $108M in FY ’07 to $64M in this ...
http://www.sportsbusinessdaily.com/index.cfm?fuseaction=sbd.preview&articleID=127104
Tuesday, January 20, 2009
Like Carson Palmer, Bengals gear sat out most of ’08 seasonMerchandise sales fell 40%
Business Courier of Cincinnati - by Steve Watkins Staff Reporter
The Cincinnati Bengals’ losing season wasn’t just confined to the field. Merchandise sales suffered with the team.
Sales of Bengals merchandise have fallen by about 40 percent this fiscal year, according to estimates from Matt Powell, analyst with Charlotte, N.C.-based SportsOneSource, which tracks sporting goods sales at retail outlets across the country.
The Bengals’ share of NFL merchandise sales fell from 3 percent last year to 2 percent this year through the week of Christmas, Powell said. His firm uses a fiscal year ending in January, as most retailers do. The pie shrank, too. Powell estimates the entire market for NFL gear fell 13 percent, from $3.6 billion last year to $3.2 billion this year.
So by his figures, Bengals merchandise sales nationwide dropped from about $108 million in fiscal 2007 to $64 million this fiscal year.
http://cincinnati.bizjournals.com/cincinnati/stories/2009/01/19/story6.html?b=1232341200%5E1762878
The Cincinnati Bengals’ losing season wasn’t just confined to the field. Merchandise sales suffered with the team.
Sales of Bengals merchandise have fallen by about 40 percent this fiscal year, according to estimates from Matt Powell, analyst with Charlotte, N.C.-based SportsOneSource, which tracks sporting goods sales at retail outlets across the country.
The Bengals’ share of NFL merchandise sales fell from 3 percent last year to 2 percent this year through the week of Christmas, Powell said. His firm uses a fiscal year ending in January, as most retailers do. The pie shrank, too. Powell estimates the entire market for NFL gear fell 13 percent, from $3.6 billion last year to $3.2 billion this year.
So by his figures, Bengals merchandise sales nationwide dropped from about $108 million in fiscal 2007 to $64 million this fiscal year.
http://cincinnati.bizjournals.com/cincinnati/stories/2009/01/19/story6.html?b=1232341200%5E1762878
Monday, January 19, 2009
Steve & Barry’s Founders Accused of Fraud
Wednesday, December 31, 2009
Transworld Business
A lawsuit has been filed against Steven Shore and Barry Prevor, the eponymous founders of Steve & Barry’s, the retailer that carried Laird Hamilton’s Wonderwall clothing line, charging that the defaulting duo misallocated $1 million that Manhattan landlord Jeff Sutton paid them to install escalators and elevators in their store at Brooklyn’s Fulton Street Mall.According to SportsOneSource Media’s:Sutton claims that the company collected $122 million from landlords but only spent $59 million on building new stores. The balance of the money, he claims, was inappropriately used for operating expenses.Sutton claims he forked over this cash, just 47 days before the chain filed for bankruptcy protection last July, because he relied on “false and misleading financial statements that overstated Steve & Barry’s equity and assets.”
Sutton alleges the incident reflects a larger pattern of using tenant-improvement payments to prop up a failing business.
“Defendants engaged in a widespread scheme to use false financial information to induce landlords to make up-front tenant-improvement payments that defendants never intended to, and did not, use for store construction and improvements,” Sutton claims in his lawsuit.
The New York Post also noted that lawyers for the creditors’ committee are investigating the inventory-accounting methods the company used, which auditing firm BDO Seidman signed off on. Court papers show the probe also focuses on a $320 million private-equity deal in 2006 in which Prevor and Shore pocketed $152 million in exchange for shares in the retailer, and whether the transaction left the company insolvent.Steve & Barry’s originally filed for bankruptcy protection in July and was sold in August for $168 million to investment firms Bay Harbour and Management and York Capital Management. The bargain retailer filed for bankruptcy protection again in November with a plan to liquidate its remaining 173 stores by early 2009.
http://business.transworld.net/2008/12/31/steve-barrys-founders-accused-of-fraud/
The Revolutionary Kobe Zoom Cut Shoe
Thursday, 11 Dec 2008
Posted By: Darren Rovell
Because four of every five people buying basketball shoes aren't wearing them to pull up and hit a jumpshot. Let me say that again using harder numbers. According to analyst Matt Powell of SportsOneSource, fashion basketball is a $2 billion business, while performance basketball is a $500 million business.
It's also the reality that as more of the business has shifted to fashion, more of the fashion business has shifted away from high tops and into lower cut sneakers (think the euro look). It was only a matter of time before Nike had to make a shoe that would look good with jeans and at the same time feature it on the court. That's what this shoe is.
Nike, by the way, owns 98 percent of that fashion basketball space, according to SportsOneSource. The Jordan brand owns an astounding 87 percent, Nike is at 10 percent and Converse is at 1 percent. Bryant will begin wearing the shoe Dec. 19 against the Miami Heat.
http://www.cnbc.com/id/28180818
Reprinted in Women's Wear Daily 12/15/2009
http://www.wwd.com/footwear-news/running-races-ahead-1893616?gnewsid=80cfcd924165887825fc4dab6a6c0d67
Posted By: Darren Rovell
Because four of every five people buying basketball shoes aren't wearing them to pull up and hit a jumpshot. Let me say that again using harder numbers. According to analyst Matt Powell of SportsOneSource, fashion basketball is a $2 billion business, while performance basketball is a $500 million business.
It's also the reality that as more of the business has shifted to fashion, more of the fashion business has shifted away from high tops and into lower cut sneakers (think the euro look). It was only a matter of time before Nike had to make a shoe that would look good with jeans and at the same time feature it on the court. That's what this shoe is.
Nike, by the way, owns 98 percent of that fashion basketball space, according to SportsOneSource. The Jordan brand owns an astounding 87 percent, Nike is at 10 percent and Converse is at 1 percent. Bryant will begin wearing the shoe Dec. 19 against the Miami Heat.
http://www.cnbc.com/id/28180818
Reprinted in Women's Wear Daily 12/15/2009
http://www.wwd.com/footwear-news/running-races-ahead-1893616?gnewsid=80cfcd924165887825fc4dab6a6c0d67
Joe Cool’s jersey wins fans’ hearts, wallets this season
Friday, December 26, 2008
Baltimore Business Journal -
by Ryan Sharrow Staff
And as the Ravens look to lock up a playoff berth Dec. 28, the team’s share of apparel and other licensed products sales across the NFL is climbing, said Matt Powell, a retail analyst at SportsOneSource. The Ravens had a 2.7 percent share of NFL sales during the week of Dec. 6., compared with a 1.8 percent share the same week one year ago, Powell said. The Ravens finished last season with a 5-11 record.
“When the team starts to get on a run and the fan base starts to believe there’s a chance they’ll make the playoffs, this always happens,” Powell said. “If they were to go all the way to the Super Bowl this would be a huge run for them.”
http://baltimore.bizjournals.com/baltimore/stories/2008/12/29/story3.html?b=1230526800%5E1753042
Baltimore Business Journal -
by Ryan Sharrow Staff
And as the Ravens look to lock up a playoff berth Dec. 28, the team’s share of apparel and other licensed products sales across the NFL is climbing, said Matt Powell, a retail analyst at SportsOneSource. The Ravens had a 2.7 percent share of NFL sales during the week of Dec. 6., compared with a 1.8 percent share the same week one year ago, Powell said. The Ravens finished last season with a 5-11 record.
“When the team starts to get on a run and the fan base starts to believe there’s a chance they’ll make the playoffs, this always happens,” Powell said. “If they were to go all the way to the Super Bowl this would be a huge run for them.”
http://baltimore.bizjournals.com/baltimore/stories/2008/12/29/story3.html?b=1230526800%5E1753042
Women's Pro Soccer League Scores Deal With Puma
As Top Tier of Sports Fights to Keep Sponsors, Athletic-Wear Maker Agrees to Become Upstart's Official Gear Supplier
By MATTHEW FUTTERMAN
Matt Powell, chief analyst with SportsOneSource, a Charlotte, N.C., research firm, says Puma has made great strides in girls' soccer recently. The company's share of the $15 million U.S. women's soccer-shoe market has grown to 9% from 1% in a year.
"If you are trying to connect with the female athlete and female enthusiast and there is a pro league for women, then this is an appropriate place to be," Mr. Powell says.
http://online.wsj.com/article/SB122929794349705189.html?mod=googlenews_wsj
By MATTHEW FUTTERMAN
Matt Powell, chief analyst with SportsOneSource, a Charlotte, N.C., research firm, says Puma has made great strides in girls' soccer recently. The company's share of the $15 million U.S. women's soccer-shoe market has grown to 9% from 1% in a year.
"If you are trying to connect with the female athlete and female enthusiast and there is a pro league for women, then this is an appropriate place to be," Mr. Powell says.
http://online.wsj.com/article/SB122929794349705189.html?mod=googlenews_wsj
Business: Head N.V. group staff restructure
Wednesday, 07 January 2009
According to SportsOneSource Media, ski maker Head N.V. Group plans to make big staff changes at its Annual General Meeting in May 2009. The company will propose that shareholders elect Gunter Hagspiel as CFO. Hagspiel has worked for Head for 12 years and has held a numerous positions within the group in Austria and the U.S. Ralf Bernhart will continue as the company's CFO until the May meeting, when he will become Deputy Chairman of the Management Board.
http://www.skiracing.com/index.php?option=com_content&task=view&id=7019&Itemid=2
According to SportsOneSource Media, ski maker Head N.V. Group plans to make big staff changes at its Annual General Meeting in May 2009. The company will propose that shareholders elect Gunter Hagspiel as CFO. Hagspiel has worked for Head for 12 years and has held a numerous positions within the group in Austria and the U.S. Ralf Bernhart will continue as the company's CFO until the May meeting, when he will become Deputy Chairman of the Management Board.
http://www.skiracing.com/index.php?option=com_content&task=view&id=7019&Itemid=2
Win or lose, Steelers game's worth $20 million to area
Buzz up!By Kim Leonard, TRIBUNE-REVIEW
Thursday, January 15, 2009
Steelers merchandise sales are running third in the National Football League -- behind the Dallas Cowboys and New York Giants -- with an 8.3 percent share of the projected $3 billion in revenue this season, analyst Matt Powell with SportsOneSource said. Still, the number is up slightly from early fall, probably due to the team's late-season success, he said.
http://www.pittsburghlive.com/x/pittsburghtrib/sports/steelers/s_607247.html
Thursday, January 15, 2009
Steelers merchandise sales are running third in the National Football League -- behind the Dallas Cowboys and New York Giants -- with an 8.3 percent share of the projected $3 billion in revenue this season, analyst Matt Powell with SportsOneSource said. Still, the number is up slightly from early fall, probably due to the team's late-season success, he said.
http://www.pittsburghlive.com/x/pittsburghtrib/sports/steelers/s_607247.html
Reebok will cut 300 workers; Portland is spared -- for now
Belt-tightening - Parent company Adidas made other adjustments in 2008
Thursday, January 15, 2009
LAURA OPPENHEIMER
The Oregonian Staff
...
Between 2005 and 2008, Nike's share of the U.S. athletic footwear market grew from 31.5 percent to 35.5 percent, according to SportsOneSource. Reebok and Adidas fell from a combined 18 percent in 2005 to 9 percent in 2008 -- a figure that company representatives decline to address until they present their business outlook in March.
Matt Powell, an analyst with SportScanInfo, says he'd advise Adidas to stray from purist sport shoes and develop high-fashion lifestyle gear for young consumers. "The kid today is really looking for cool and fun," he says.
http://www.oregonlive.com/business/oregonian/index.ssf?/base/business/123199172257020.xml&coll=7
Thursday, January 15, 2009
LAURA OPPENHEIMER
The Oregonian Staff
...
Between 2005 and 2008, Nike's share of the U.S. athletic footwear market grew from 31.5 percent to 35.5 percent, according to SportsOneSource. Reebok and Adidas fell from a combined 18 percent in 2005 to 9 percent in 2008 -- a figure that company representatives decline to address until they present their business outlook in March.
Matt Powell, an analyst with SportScanInfo, says he'd advise Adidas to stray from purist sport shoes and develop high-fashion lifestyle gear for young consumers. "The kid today is really looking for cool and fun," he says.
http://www.oregonlive.com/business/oregonian/index.ssf?/base/business/123199172257020.xml&coll=7
Eagles are NFL's dream team (1/17/2009)
Saturday, January 17, 2009
By Teresa F. Lindeman, Pittsburgh Post-Gazette
The best-case scenario for the National Football League plays out like this: Pittsburgh Steelers meet Philadelphia Eagles in the Super Bowl and -- wait for it -- the Eagles win.
That unemotional assessment comes from Matt Powell, an analyst with SportsOneSource, a company that tracks the sporting goods industry and sales of NFL licensed merchandise. He crunches numbers, factoring in the impact of things such as each team's sales history, time since the last Super Bowl win and so on.
http://www.post-gazette.com/pg/09017/942534-28.stm
By Teresa F. Lindeman, Pittsburgh Post-Gazette
The best-case scenario for the National Football League plays out like this: Pittsburgh Steelers meet Philadelphia Eagles in the Super Bowl and -- wait for it -- the Eagles win.
That unemotional assessment comes from Matt Powell, an analyst with SportsOneSource, a company that tracks the sporting goods industry and sales of NFL licensed merchandise. He crunches numbers, factoring in the impact of things such as each team's sales history, time since the last Super Bowl win and so on.
http://www.post-gazette.com/pg/09017/942534-28.stm
Subscribe to:
Comments (Atom)