Tuesday, October 13, 2009

Sisters design NASCAR fashions for female fans

By The Saginaw News staff
October 11, 2009, 3:15PM

“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”

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