Saturday, January 17, 2009
By Teresa F. Lindeman, Pittsburgh Post-Gazette
The best-case scenario for the National Football League plays out like this: Pittsburgh Steelers meet Philadelphia Eagles in the Super Bowl and -- wait for it -- the Eagles win.
That unemotional assessment comes from Matt Powell, an analyst with SportsOneSource, a company that tracks the sporting goods industry and sales of NFL licensed merchandise. He crunches numbers, factoring in the impact of things such as each team's sales history, time since the last Super Bowl win and so on.
http://www.post-gazette.com/pg/09017/942534-28.stm
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