Friday, December 26, 2008
Baltimore Business Journal -
by Ryan Sharrow Staff
And as the Ravens look to lock up a playoff berth Dec. 28, the team’s share of apparel and other licensed products sales across the NFL is climbing, said Matt Powell, a retail analyst at SportsOneSource. The Ravens had a 2.7 percent share of NFL sales during the week of Dec. 6., compared with a 1.8 percent share the same week one year ago, Powell said. The Ravens finished last season with a 5-11 record.
“When the team starts to get on a run and the fan base starts to believe there’s a chance they’ll make the playoffs, this always happens,” Powell said. “If they were to go all the way to the Super Bowl this would be a huge run for them.”
http://baltimore.bizjournals.com/baltimore/stories/2008/12/29/story3.html?b=1230526800%5E1753042
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