As Top Tier of Sports Fights to Keep Sponsors, Athletic-Wear Maker Agrees to Become Upstart's Official Gear Supplier
By MATTHEW FUTTERMAN
Matt Powell, chief analyst with SportsOneSource, a Charlotte, N.C., research firm, says Puma has made great strides in girls' soccer recently. The company's share of the $15 million U.S. women's soccer-shoe market has grown to 9% from 1% in a year.
"If you are trying to connect with the female athlete and female enthusiast and there is a pro league for women, then this is an appropriate place to be," Mr. Powell says.
http://online.wsj.com/article/SB122929794349705189.html?mod=googlenews_wsj
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