Tuesday, February 3, 2009

Fans immediately rush for championship gear

By Kim Leonard
PITTSBURGH TRIBUNE-REVIEW
Tuesday, February 3, 2009


After trailing the Dallas Cowboys and New York Giants before the AFC Championship game here, sales of official Steelers merchandise surged to first place among the 32 NFL teams.

Steelers shirts, hats and other items represented 13.2 percent of about $25 million in sales the week of Jan. 18, the most recent figures available, analyst Matt Powell with SportsOneSource said. The Cardinals were No. 7, with a 4.9 percent share.

Those figures don't count dozens of businesses making and selling non-official items that appeal to fans.

http://www.pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_609977.html

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