The Oregonian
"I don't really think the (World Cup) sponsorship will have a meaningful positive impact for Adidas in the U.S.," said Matt Powell, chief analyst at SportsOneSource. "It's much more important internationally."
Powell said Adidas has to fight hard to maintain its leadership in soccer because it's losing ground in the United States to Nike and Baltimore-based upstart Under Armour in basketball, football and running shoes. In those lines, "Nike has made better products," he said. "Adidas has got a tough struggle in the U.S."
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