There are no exact numbers for this sort of thing, but Darren Rovell has the Jordan Brand figures, and they look good for MJ’s case as the wealthiest athlete of all-time:
It’s hard to say how much Jordan has reaped personally, but 2009 will be remembered as the year MJ was inducted into the Hall of Fame and the year that his Nike brand, Jordan, topped $1 billion in annual revenue for the first time. It appropriately comes 23 years after Nike reached $1 billion in revenue for the first time.
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Bigger than adidas! Look at that! It’s almost impossible to speak in enough hyperbole about this, but let me try: There has never been a more revolutionary figure, retail marketing-wise, in the history of American clothing. And marketing wasn’t even Michael Jordan’s day job. This will never not be insane to me.
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