The IPG shop's mantra of utility over gimmickry proves its relevance as the stakes rise
AdWeek Feb 16, 2009
The key to these platforms is that they sell products directly, rather than tell stories about them. In the case of Nike+, the proof is in the numbers. Since its debut, runners have logged 100 million miles worldwide. Most important, the company's global running-shoe sales are up from $8 billion for the fiscal year ending May 2006 to $9.7 billion for the year ending May 2008, a 21 percent increase. Market share has gone from 48 percent in the U.S. in 2006 to 61 percent in 2008, according to SportsOneSource.
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