Thursday, 11 Dec 2008
Posted By: Darren Rovell
Because four of every five people buying basketball shoes aren't wearing them to pull up and hit a jumpshot. Let me say that again using harder numbers. According to analyst Matt Powell of SportsOneSource, fashion basketball is a $2 billion business, while performance basketball is a $500 million business.
It's also the reality that as more of the business has shifted to fashion, more of the fashion business has shifted away from high tops and into lower cut sneakers (think the euro look). It was only a matter of time before Nike had to make a shoe that would look good with jeans and at the same time feature it on the court. That's what this shoe is.
Nike, by the way, owns 98 percent of that fashion basketball space, according to SportsOneSource. The Jordan brand owns an astounding 87 percent, Nike is at 10 percent and Converse is at 1 percent. Bryant will begin wearing the shoe Dec. 19 against the Miami Heat.
http://www.cnbc.com/id/28180818
Reprinted in Women's Wear Daily 12/15/2009
http://www.wwd.com/footwear-news/running-races-ahead-1893616?gnewsid=80cfcd924165887825fc4dab6a6c0d67
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