Sports Business Reporter
The price of Nike’s new running shoe, the Air Max 2009+ might be seen as insensitive to the times.
But the $160 price tag doesn’t seem to be stopping too many consumers from picking up the shoes, which debuted last month.
Over the past couple weeks, it has been the best-selling running shoe in America, according to SportsOneSource, a sports market retail tracking firm. Company analyst Matt Powell said that he expects the sales to be even better when the numbers come in tomorrow that will reflect last week’s data.
“At the end of the day, the shoes are actually fairly reasonable,” Powell said. “It’s not like it’s a $5,000 handbag. The average sneaker sells for $52, so for a teenage kid who is into conspicuous consumption, this works.”
Powell says it helps that the shoe also looks good. “In order for shoes to sell well these days, no matter how functional they are to sport, they also have to be fashionable,” Powell said.
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