Andrea K. Walker, Baltimore Sun
LINK to the Article in the Fort Wayne Journal Gazette
“It’s one of those things where, if it works – or, more importantly, if people believe it works – it can be massive,” said Matt Powell, an analyst with SportsOneSource, which tracks sportswear sales. “It can be a whole new frontier for us as an industry.”
The body-hugging suit, which Under Armour calls Recharge, came out of the innovation the company is pursuing to distinguish itself from competitors.
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