by Sara Lingafelter from TheClimberGirl.com
Recently, Kris at SportsOneSource.com posted an item on Twitter discussing the effectiveness of athlete and celebrity endorsements. That triggered a healthy discussion among Kris, Pemba and Larry at Amazon about the importance of social media, face-to-face interaction, and how to identify influencers in segments like climbing, which are less traditionally "competitive" than other segments of the sports and outdoor industry...
LINK to PEMBAspeaks Blog
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment