Michael Jordan First Athlete To $1 Billion

By: Darren Rovell
Sports Business Reporter

CNBC Sports Biz with Darren Rovell

Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:

The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
“The Jordan brand has established itself as the premium ‘designer’ brand in athletic footwear,” said Matt Powell, an analyst for SportsOneSource. “The breadth and reach of this line will never be duplicated.”