Thursday, April 16, 2009
Boston Business Journal - by Terry Lefton
Market-research firm SportsOneSource analyst Matt Powell questions Reebok’s brand relevance, also noting that you’ve got to have great product before you can market it. Becker and Hainer cite recent innovations like Reebok’s SelectRide shoe, which switches from a running to a training shoe with the push of a button, or the EasyTone trainers, which claim to provide women a workout just by wearing them, as signs of innovation.
LINK to the Boston Business Journal
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