New product reduces healing time after a workout
The Baltimore Sun
By Andrea K. Walker
May 21, 2009
"It's one of those things where if it works, or more importantly if people believe it works, it can be massive," said Matt Powell, an analyst with SportsOneSource, which tracks sportswear sales. "It can be a whole new frontier for us as an industry." Powell said his company hasn't tracked the "recovery" category of sportswear apparel because the market is "virtually non-existent" right now.
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