Running: Shoes that feel like bare feet

The shoeless movement is opening up a hot new market — and Nike is already there.
By Calvin Leung
From The Canadian Business Journal

The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.