The Oregonian
"I don't really think the (World Cup) sponsorship will have a meaningful positive impact for Adidas in the U.S.," said Matt Powell, chief analyst at SportsOneSource. "It's much more important internationally."
Powell said Adidas has to fight hard to maintain its leadership in soccer because it's losing ground in the United States to Nike and Baltimore-based upstart Under Armour in basketball, football and running shoes. In those lines, "Nike has made better products," he said. "Adidas has got a tough struggle in the U.S."
Monday, December 7, 2009
As Jennings flourishes, some question when Under Armour should release new basketball shoe
The Business Journal of Milwaukee - by Ryan Sharrow Baltimore Business Journal
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
2009 Pro Bowl Dallas Cowboys #28 JONES NFL jersey
From vnfh
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
Monday, November 30, 2009
Launch of the Year: Skechers' Shape-Ups
by JENNIFER ERNST BEAUDRY
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
Running: Shoes that feel like bare feet
The shoeless movement is opening up a hot new market — and Nike is already there.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
Friday, November 20, 2009
How Nike's Social Network Sells to Runners
The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
Tuesday, October 27, 2009
As Redskins fumble, some fans are saying, 'See ya'
Team official disputes decline in loyalty, citing economy, lack of 'compelling' matchups
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
Tuesday, October 13, 2009
Sisters design NASCAR fashions for female fans
By The Saginaw News staff
October 11, 2009, 3:15PM
“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”
October 11, 2009, 3:15PM
“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”
Wednesday, September 16, 2009
Retailers should pay attention to Web shoppers
From: The Garden Island
Published: Wednesday, September 16, 2009 2:10 AM HST
Retailers should pay attention to how consumers are using their Web sites for research and purchasing, states a Where America Shops report.
Based on survey feedback compiled in the most recent Where America Shops report, conducted via the Internet in late June, sampled a cross-section of the American population ages 13 and older, states a release from Surfersvillage Global Surf News.
In a reflection of a weaker economy, 38 percent of the respondents that had purchased sporting goods, including footwear and apparel, online in the last year, said they had purchased less than the previous year. The report found that 54 percent purchased “about the same” and nine percent purchased more online.
Of those respondents that mentioned purchasing less online this year compared to last year, 42 percent indicated the “Have Less Money/Economy” reason as the driving factor limiting their purchases. Seventeen percent said the decline was due to the inability to “Try On or Demo Products” and 12 percent said the decreased online activity was due to “Shipping Costs.”
Respondents that indicated their online purchases increased, 36 percent said the “Cost/Better Price” was the reason for the increased purchasing, while 20 percent indicated “Convenience” as the primary factor, and 17 percent said the Internet shopping experience provided “Greater Selection and Variety of Products.”
Consumers are researching products on retailers’ Web sites, the release states. Of those that had researched products online, 62 percent ended up purchasing the product in-store.
On the other hand, 34 percent of respondents shopped for a product in a store, then purchased it online.
Of those shoppers, 58 percent said the reason they opted for the online purchase was due to pricing while 27 percent cited convenience, and 13 percent indicating selection.
The overall number of people making purchases online has increased with 54 percent of adult respondents reporting they have made a purchase at one of the surveyed Internet retailers in the past year. This is an increase of seven percent from the 2008 survey.
While younger consumers are more apt to make purchases online, the older age groups have made the adjustment to online purchasing, the release states.
A little more than 50 percent of the respondents ages 55 and older have made a purchase at one of the surveyed online retailers in the past year. That number is gaining on the 18 to 34 group, with 60 percent indicating they made an online purchase from at least one of the surveyed retailers.
The SportsOneSource.com 2009 Where America Shops report will be released next week and covers more than 250 pages.
Published: Wednesday, September 16, 2009 2:10 AM HST
Retailers should pay attention to how consumers are using their Web sites for research and purchasing, states a Where America Shops report.
Based on survey feedback compiled in the most recent Where America Shops report, conducted via the Internet in late June, sampled a cross-section of the American population ages 13 and older, states a release from Surfersvillage Global Surf News.
In a reflection of a weaker economy, 38 percent of the respondents that had purchased sporting goods, including footwear and apparel, online in the last year, said they had purchased less than the previous year. The report found that 54 percent purchased “about the same” and nine percent purchased more online.
Of those respondents that mentioned purchasing less online this year compared to last year, 42 percent indicated the “Have Less Money/Economy” reason as the driving factor limiting their purchases. Seventeen percent said the decline was due to the inability to “Try On or Demo Products” and 12 percent said the decreased online activity was due to “Shipping Costs.”
Respondents that indicated their online purchases increased, 36 percent said the “Cost/Better Price” was the reason for the increased purchasing, while 20 percent indicated “Convenience” as the primary factor, and 17 percent said the Internet shopping experience provided “Greater Selection and Variety of Products.”
Consumers are researching products on retailers’ Web sites, the release states. Of those that had researched products online, 62 percent ended up purchasing the product in-store.
On the other hand, 34 percent of respondents shopped for a product in a store, then purchased it online.
Of those shoppers, 58 percent said the reason they opted for the online purchase was due to pricing while 27 percent cited convenience, and 13 percent indicating selection.
The overall number of people making purchases online has increased with 54 percent of adult respondents reporting they have made a purchase at one of the surveyed Internet retailers in the past year. This is an increase of seven percent from the 2008 survey.
While younger consumers are more apt to make purchases online, the older age groups have made the adjustment to online purchasing, the release states.
A little more than 50 percent of the respondents ages 55 and older have made a purchase at one of the surveyed online retailers in the past year. That number is gaining on the 18 to 34 group, with 60 percent indicating they made an online purchase from at least one of the surveyed retailers.
The SportsOneSource.com 2009 Where America Shops report will be released next week and covers more than 250 pages.
Monday, September 14, 2009
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
From: SurfVilliage.com
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
Is Michael Jordan worth our praise or scorn?
By Kyle Nagel, Staff Writer
9:49 PM Saturday, September 12, 2009
From: The Dayton Daily News
This week, as Jordan was preparing for his induction into the Naismith Basketball Hall of Fame, Darren Rovell of CNBC reported that Jordan had become the world’s first $1 billion athlete. Rovell based his statement on the fact that his Nike brand, Jordan, topped $1 billion in revenue for the first time this year.
According to SportsOneSource, through Rovell, the Jordan brand holds twice the clout in the country’s shoe market that adidas does. Jordan’s reputation makes the brand 10.8 percent of the shoe business nationally.
Plus, Rovell reported, 86.5 percent of all basketball shoes that are sold for more than $100 come from the Jordan brand.
So, should we thank Jordan, or should we criticize him? Consider that $100-plus percentage. Could Nike have decided (or Jordan pushed) to ease back on those price-tag numbers just a bit to help out the youngsters idolizing him?
9:49 PM Saturday, September 12, 2009
From: The Dayton Daily News
This week, as Jordan was preparing for his induction into the Naismith Basketball Hall of Fame, Darren Rovell of CNBC reported that Jordan had become the world’s first $1 billion athlete. Rovell based his statement on the fact that his Nike brand, Jordan, topped $1 billion in revenue for the first time this year.
According to SportsOneSource, through Rovell, the Jordan brand holds twice the clout in the country’s shoe market that adidas does. Jordan’s reputation makes the brand 10.8 percent of the shoe business nationally.
Plus, Rovell reported, 86.5 percent of all basketball shoes that are sold for more than $100 come from the Jordan brand.
So, should we thank Jordan, or should we criticize him? Consider that $100-plus percentage. Could Nike have decided (or Jordan pushed) to ease back on those price-tag numbers just a bit to help out the youngsters idolizing him?
MICHAEL JORDAN STILL VERY, VERY RICH
From The Mouthpiece Blog
There are no exact numbers for this sort of thing, but Darren Rovell has the Jordan Brand figures, and they look good for MJ’s case as the wealthiest athlete of all-time:
It’s hard to say how much Jordan has reaped personally, but 2009 will be remembered as the year MJ was inducted into the Hall of Fame and the year that his Nike brand, Jordan, topped $1 billion in annual revenue for the first time. It appropriately comes 23 years after Nike reached $1 billion in revenue for the first time.
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Bigger than adidas! Look at that! It’s almost impossible to speak in enough hyperbole about this, but let me try: There has never been a more revolutionary figure, retail marketing-wise, in the history of American clothing. And marketing wasn’t even Michael Jordan’s day job. This will never not be insane to me.
Michael Jordan First Athlete To $1 Billion
From: Free Market Mojo
Consider the statistics released by SportsOneSource, a sports market retail tracking firm:
Consider the statistics released by SportsOneSource, a sports market retail tracking firm:
- The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
- Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Friday, September 11, 2009
Michael Jordan First Athlete To $1 Billion
By: Darren Rovell
Sports Business Reporter
CNBC Sports Biz with Darren Rovell
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
“The Jordan brand has established itself as the premium ‘designer’ brand in athletic footwear,” said Matt Powell, an analyst for SportsOneSource. “The breadth and reach of this line will never be duplicated.”
Sports Business Reporter
CNBC Sports Biz with Darren Rovell
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
“The Jordan brand has established itself as the premium ‘designer’ brand in athletic footwear,” said Matt Powell, an analyst for SportsOneSource. “The breadth and reach of this line will never be duplicated.”
Wednesday, September 9, 2009
Michael Vick tops in jersey sales
Sales of away and home jerseys totaled 6,140
By Donna Goodison
Wednesday, September 9, 2009
The Boston Herald
With jail behind him, newly signed Philadelphia Eagles quarterback Michael Vick is the top dog when it comes to best-selling NFL jerseys.
The convicted felon, released from prison in May after serving 18 months for his involvement in an illegal dog-fighting ring, had two of the top-selling NFL jerseys for the week ending Aug. 30.
Although Minnesota Vikings quarterback Brett Favre had the single top-selling jersey with 4,861 sold, Vick’s away and home jerseys were the second and third top-sellers. Combined, they totaled 6,140 shirts, eclipsing the sales of Favre jerseys, according to SportsOneSource, which tracks purchases for the sporting goods industry. Vick’s “alternate” black Eagles jersey sold 286 that week.
By Donna Goodison
Wednesday, September 9, 2009
The Boston Herald
With jail behind him, newly signed Philadelphia Eagles quarterback Michael Vick is the top dog when it comes to best-selling NFL jerseys.
The convicted felon, released from prison in May after serving 18 months for his involvement in an illegal dog-fighting ring, had two of the top-selling NFL jerseys for the week ending Aug. 30.
Although Minnesota Vikings quarterback Brett Favre had the single top-selling jersey with 4,861 sold, Vick’s away and home jerseys were the second and third top-sellers. Combined, they totaled 6,140 shirts, eclipsing the sales of Favre jerseys, according to SportsOneSource, which tracks purchases for the sporting goods industry. Vick’s “alternate” black Eagles jersey sold 286 that week.
Monday, August 31, 2009
As U.S. Open approaches, competition heats up off-court
Nike seeks help of star players to grab shoppers' attention
By Andria Cheng, MarketWatch
To be sure, the $300 million U.S. tennis apparel market is a small part of the $24 billion athletic apparel market, according to Matt Powell, an analyst with SportsONESource. In comparison, basketball apparel is a $2 billion market and running a $750 million market, he said.
Nike's worldwide sales this year are projected to be $18.8 billion alone, according to analysts surveyed by FactSet.
Branded companies such as Nike and Adidas also have been losing share to private label brands from Dick's Sporting Goods Inc. (DKS 22.31, -0.51, -2.21%) and other retailers, Powell said. Nike, the No. 1 player, had about 30% of the tennis market share in the U.S. in 2008, down from 35% in 2007 while No. 2 player Adidas saw its share declining to 11% from 20%, Powell said. Combined share from various store brands, meanwhile, grew to close to half of the market, the analyst said.
"The return on that investment is small," said Powell, referring to Nike's tennis efforts. "It's much more about building brand equity than about tennis apparel business. There's potential for some halo effect."
By Andria Cheng, MarketWatch
To be sure, the $300 million U.S. tennis apparel market is a small part of the $24 billion athletic apparel market, according to Matt Powell, an analyst with SportsONESource. In comparison, basketball apparel is a $2 billion market and running a $750 million market, he said.
Nike's worldwide sales this year are projected to be $18.8 billion alone, according to analysts surveyed by FactSet.
Branded companies such as Nike and Adidas also have been losing share to private label brands from Dick's Sporting Goods Inc. (DKS 22.31, -0.51, -2.21%) and other retailers, Powell said. Nike, the No. 1 player, had about 30% of the tennis market share in the U.S. in 2008, down from 35% in 2007 while No. 2 player Adidas saw its share declining to 11% from 20%, Powell said. Combined share from various store brands, meanwhile, grew to close to half of the market, the analyst said.
"The return on that investment is small," said Powell, referring to Nike's tennis efforts. "It's much more about building brand equity than about tennis apparel business. There's potential for some halo effect."
Nike prepares to put new game plan into play
by Laura Oppenheimer, The Oregonian
Sunday August 30, 2009, 9:15 PM
Nike's slowed growth is likely to continue for the next few quarters, says analyst Matt Powell of SportsOneSource. And it wouldn't surprise him if, in the short term, the reorganization played a role.
"You've got a lot of new people in new jobs. You had the whole distraction of, 'Am I going to lose my job?'" Powell says. "Having been through this in companies, it's very hard to keep your eye on the ball."
Sunday August 30, 2009, 9:15 PM
Nike's slowed growth is likely to continue for the next few quarters, says analyst Matt Powell of SportsOneSource. And it wouldn't surprise him if, in the short term, the reorganization played a role.
"You've got a lot of new people in new jobs. You had the whole distraction of, 'Am I going to lose my job?'" Powell says. "Having been through this in companies, it's very hard to keep your eye on the ball."
Wednesday, July 29, 2009
Under Armour taking new look at running shoes
Company cites opportunities but need for improvement
By Andrea K. Walker
July 29, 2009
The Baltimore Sun
The running shoe market could be a test of the company's future in footwear, a category Under Armour is looking at for long-term growth, analysts said. Other footwear categories the company has entered, such as football cleats and cross-trainers, weren't as competitive.
Runners are loyal consumers who don't switch brands easily, said Matt Powell, an analyst with SportsONESource, which tracks footwear spending. There are also many varieties of running shoe brands on the market. It can take three to five years for a company to really penetrate the market, Powell said.
Powell said that Under Armour has successful launches of shoes, but needs to be able to keep the momentum going beyond the initial introduction.
"It hasn't been a huge boon for them, nor has it really changed the industry," Powell said of the Under Armour running shoe.
By Andrea K. Walker
July 29, 2009
The Baltimore Sun
The running shoe market could be a test of the company's future in footwear, a category Under Armour is looking at for long-term growth, analysts said. Other footwear categories the company has entered, such as football cleats and cross-trainers, weren't as competitive.
Runners are loyal consumers who don't switch brands easily, said Matt Powell, an analyst with SportsONESource, which tracks footwear spending. There are also many varieties of running shoe brands on the market. It can take three to five years for a company to really penetrate the market, Powell said.
Powell said that Under Armour has successful launches of shoes, but needs to be able to keep the momentum going beyond the initial introduction.
"It hasn't been a huge boon for them, nor has it really changed the industry," Powell said of the Under Armour running shoe.
Monday, July 27, 2009
Under Armour Taps McCarthy as Shoe Chief
Footwear News
by MEGHAN CASS
Under Armour announced Thursday the appointment of Gene McCarthy to the post of SVP of footwear.
McCarthy will relocate from Boston to begin work at the Baltimore-based athletic firm on Aug. 10.
A veteran of the athletic footwear world, McCarthy resigned as co-president of Timberland on July 17 after three years of service. Previously, he was SVP of global footwear at Reebok and spent more than 21 years at Nike, where he held several positions including global director of sales and retail marketing for the Jordan brand.
McCarthy said he had been in touch with Under Armour executives for some time but that he was asked to join the company “in very recent weeks.”
His first order of business will be to add manpower to the footwear department and continue charging ahead in the running category.
“We have to attract world-class talent. We have wonderful people in the building now, and we need to build on that structure. We also need to take running to the next step. Under Armour made a wonderful first impression with the running category. Now we want to build on that because it is the true performance category that crosses over to all sports,” said McCarthy.
Matt Powell, an analyst at SportsOneSource, was upbeat about Under Armour’s new hire.
“He’ll be terrific in the job,” Powell said. “[Gene] is a guy who really understands the athletic market and has a great brand sense.” He added that McCarthy will need to focus on bringing costs down in the footwear category.
“Under Armour doesn’t have a lot of leverage in the marketplace because of their size, and they are paying more than they need to for footwear. Consequently, the shoes are somewhat overpriced and low-margin. They are going to have to really work on how to take some of the cost out of the product and bring the prices down to be a little more competitive.”
by MEGHAN CASS
Under Armour announced Thursday the appointment of Gene McCarthy to the post of SVP of footwear.
McCarthy will relocate from Boston to begin work at the Baltimore-based athletic firm on Aug. 10.
A veteran of the athletic footwear world, McCarthy resigned as co-president of Timberland on July 17 after three years of service. Previously, he was SVP of global footwear at Reebok and spent more than 21 years at Nike, where he held several positions including global director of sales and retail marketing for the Jordan brand.
McCarthy said he had been in touch with Under Armour executives for some time but that he was asked to join the company “in very recent weeks.”
His first order of business will be to add manpower to the footwear department and continue charging ahead in the running category.
“We have to attract world-class talent. We have wonderful people in the building now, and we need to build on that structure. We also need to take running to the next step. Under Armour made a wonderful first impression with the running category. Now we want to build on that because it is the true performance category that crosses over to all sports,” said McCarthy.
Matt Powell, an analyst at SportsOneSource, was upbeat about Under Armour’s new hire.
“He’ll be terrific in the job,” Powell said. “[Gene] is a guy who really understands the athletic market and has a great brand sense.” He added that McCarthy will need to focus on bringing costs down in the footwear category.
“Under Armour doesn’t have a lot of leverage in the marketplace because of their size, and they are paying more than they need to for footwear. Consequently, the shoes are somewhat overpriced and low-margin. They are going to have to really work on how to take some of the cost out of the product and bring the prices down to be a little more competitive.”
Thursday, July 16, 2009
Will Toning Shoes Be the Next Big Footwear Craze?
By Natalie Zmuda
Published: July 15, 2009
in Advertising Age
Toning footwear, shoes that promise to do everything from firming up muscles to alleviating back pain, are expected to become a $100 million category this year. Yet, it's still a category in its infancy. Brands such as MBT, Ryn and FitFlop have earned a cult following, broadening their distribution significantly in the last year or two, and now mainstream brands such as Reebok and Skechers are getting in on the action. More major brands are sure to follow, said Matt Powell, a footwear analyst with SportsOneSource.
"It's still emerging at this point, but it's starting to feel like its going to be a really big deal," he said. "People are starting to talk about it the way they talked about aerobics back in the mid-'80s."
Mr. Powell estimates the category will reach $100 million in retail sales this year. And though that's a fraction of the roughly $1 billion walking category and $5 billion running category, he says toning footwear is the kind of thing that could "catch on like wildfire."
"Pretty much everybody is aware of it, but some have chosen not to play yet," he added. "This could revive the walking category, which has been dormant for 10 years."
Published: July 15, 2009
in Advertising Age
Toning footwear, shoes that promise to do everything from firming up muscles to alleviating back pain, are expected to become a $100 million category this year. Yet, it's still a category in its infancy. Brands such as MBT, Ryn and FitFlop have earned a cult following, broadening their distribution significantly in the last year or two, and now mainstream brands such as Reebok and Skechers are getting in on the action. More major brands are sure to follow, said Matt Powell, a footwear analyst with SportsOneSource.
"It's still emerging at this point, but it's starting to feel like its going to be a really big deal," he said. "People are starting to talk about it the way they talked about aerobics back in the mid-'80s."
Mr. Powell estimates the category will reach $100 million in retail sales this year. And though that's a fraction of the roughly $1 billion walking category and $5 billion running category, he says toning footwear is the kind of thing that could "catch on like wildfire."
"Pretty much everybody is aware of it, but some have chosen not to play yet," he added. "This could revive the walking category, which has been dormant for 10 years."
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