by JENNIFER ERNST BEAUDRY
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
Monday, November 30, 2009
Running: Shoes that feel like bare feet
The shoeless movement is opening up a hot new market — and Nike is already there.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
Friday, November 20, 2009
How Nike's Social Network Sells to Runners
The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
Tuesday, October 27, 2009
As Redskins fumble, some fans are saying, 'See ya'
Team official disputes decline in loyalty, citing economy, lack of 'compelling' matchups
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
Tuesday, October 13, 2009
Sisters design NASCAR fashions for female fans
By The Saginaw News staff
October 11, 2009, 3:15PM
“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”
October 11, 2009, 3:15PM
“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”
Wednesday, September 16, 2009
Retailers should pay attention to Web shoppers
From: The Garden Island
Published: Wednesday, September 16, 2009 2:10 AM HST
Retailers should pay attention to how consumers are using their Web sites for research and purchasing, states a Where America Shops report.
Based on survey feedback compiled in the most recent Where America Shops report, conducted via the Internet in late June, sampled a cross-section of the American population ages 13 and older, states a release from Surfersvillage Global Surf News.
In a reflection of a weaker economy, 38 percent of the respondents that had purchased sporting goods, including footwear and apparel, online in the last year, said they had purchased less than the previous year. The report found that 54 percent purchased “about the same” and nine percent purchased more online.
Of those respondents that mentioned purchasing less online this year compared to last year, 42 percent indicated the “Have Less Money/Economy” reason as the driving factor limiting their purchases. Seventeen percent said the decline was due to the inability to “Try On or Demo Products” and 12 percent said the decreased online activity was due to “Shipping Costs.”
Respondents that indicated their online purchases increased, 36 percent said the “Cost/Better Price” was the reason for the increased purchasing, while 20 percent indicated “Convenience” as the primary factor, and 17 percent said the Internet shopping experience provided “Greater Selection and Variety of Products.”
Consumers are researching products on retailers’ Web sites, the release states. Of those that had researched products online, 62 percent ended up purchasing the product in-store.
On the other hand, 34 percent of respondents shopped for a product in a store, then purchased it online.
Of those shoppers, 58 percent said the reason they opted for the online purchase was due to pricing while 27 percent cited convenience, and 13 percent indicating selection.
The overall number of people making purchases online has increased with 54 percent of adult respondents reporting they have made a purchase at one of the surveyed Internet retailers in the past year. This is an increase of seven percent from the 2008 survey.
While younger consumers are more apt to make purchases online, the older age groups have made the adjustment to online purchasing, the release states.
A little more than 50 percent of the respondents ages 55 and older have made a purchase at one of the surveyed online retailers in the past year. That number is gaining on the 18 to 34 group, with 60 percent indicating they made an online purchase from at least one of the surveyed retailers.
The SportsOneSource.com 2009 Where America Shops report will be released next week and covers more than 250 pages.
Published: Wednesday, September 16, 2009 2:10 AM HST
Retailers should pay attention to how consumers are using their Web sites for research and purchasing, states a Where America Shops report.
Based on survey feedback compiled in the most recent Where America Shops report, conducted via the Internet in late June, sampled a cross-section of the American population ages 13 and older, states a release from Surfersvillage Global Surf News.
In a reflection of a weaker economy, 38 percent of the respondents that had purchased sporting goods, including footwear and apparel, online in the last year, said they had purchased less than the previous year. The report found that 54 percent purchased “about the same” and nine percent purchased more online.
Of those respondents that mentioned purchasing less online this year compared to last year, 42 percent indicated the “Have Less Money/Economy” reason as the driving factor limiting their purchases. Seventeen percent said the decline was due to the inability to “Try On or Demo Products” and 12 percent said the decreased online activity was due to “Shipping Costs.”
Respondents that indicated their online purchases increased, 36 percent said the “Cost/Better Price” was the reason for the increased purchasing, while 20 percent indicated “Convenience” as the primary factor, and 17 percent said the Internet shopping experience provided “Greater Selection and Variety of Products.”
Consumers are researching products on retailers’ Web sites, the release states. Of those that had researched products online, 62 percent ended up purchasing the product in-store.
On the other hand, 34 percent of respondents shopped for a product in a store, then purchased it online.
Of those shoppers, 58 percent said the reason they opted for the online purchase was due to pricing while 27 percent cited convenience, and 13 percent indicating selection.
The overall number of people making purchases online has increased with 54 percent of adult respondents reporting they have made a purchase at one of the surveyed Internet retailers in the past year. This is an increase of seven percent from the 2008 survey.
While younger consumers are more apt to make purchases online, the older age groups have made the adjustment to online purchasing, the release states.
A little more than 50 percent of the respondents ages 55 and older have made a purchase at one of the surveyed online retailers in the past year. That number is gaining on the 18 to 34 group, with 60 percent indicating they made an online purchase from at least one of the surveyed retailers.
The SportsOneSource.com 2009 Where America Shops report will be released next week and covers more than 250 pages.
Monday, September 14, 2009
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
From: SurfVilliage.com
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
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