Monday, April 27, 2009

Reebok's shine dims post Adidas deal

Thursday, April 16, 2009
Boston Business Journal - by Terry Lefton

Market-research firm SportsOneSource analyst Matt Powell questions Reebok’s brand relevance, also noting that you’ve got to have great product before you can market it. Becker and Hainer cite recent innovations like Reebok’s SelectRide shoe, which switches from a running to a training shoe with the push of a button, or the EasyTone trainers, which claim to provide women a workout just by wearing them, as signs of innovation.

LINK to the Boston Business Journal

Under Armour's growing pains

Baltimore sportswear maker feels effect of market’s slump
Baltimore Business Journal
- by Ryan Sharrow Staff
4/17/2009

Under Armour has used its partners as a channel to grab a 10.9 share of the $13 billion U.S. apparel market, said Matt Powell, a retail analyst with SportsOneSource. Apparel sales so far are down 8 percent across all sportswear companies, Powell said.

LINK to Baltimore Business Journal

Thursday, April 9, 2009

Gun Sales Booming

WLNS TV 6
Posted: April 9, 2009 08:31 AM

A new report shows more people are using their right to bear arms. According to the Sports One Source Research Firm, firearm sales are up 39% from last year across the country. FBI background checks, which are required every time a federally licensed gun dealer makes a sale, rose 29%.

LINK to WLNS

Wednesday, April 8, 2009

Boom in Gun Sales Fueled by Politics and the Economy

TIME magazine online
By SEAN GREGORY
Wednesday, Apr. 08, 2009

According to the SportsOneSource, a research firm that tracks the sports goods industry, firearms sales in large retail outlets are up 39% this year. Shops across the country are reporting ammunition shortages since stores can't meet demand for bullets.

LINK to TIME magazine

outdoor DIVAS Founder, Kim Walker is honored as one of the SGB 40 under 40

Sporting Good Business has named their top 40 under 40 professionals in the Sporting Goods Industry. Kim Walker, outdoor DIVAS Founder and Co-owner, was nominated and selected as one of the top 40 under 40 in the Sporting Goods Industry.

LINK to Outdoor Divas

Monday, April 6, 2009

Successful Rays May Still Be 'Cash-Flow Negative'

By MICHAEL SASSO
Tampa Tribune
Published: April 4, 2009

Merchandise royalties: It doesn't have a Red Sox Nation fan base yet, but the Rays saw some modest gains in merchandise sales last year.
Where the Rays accounted for a measly 0.3 percent of all Major League Baseball merchandise in 2007, the team generated 1.1 percent of sales last year, said Matt Powell, an analyst with merchandise tracker SportsOneSource.com. The Yankees were the league leaders, accounting for 20 percent of all team gear sold.

LINK to The Tampa Tribune

Wednesday, April 1, 2009

Can a Golf Shoe Help GEOX Beat the Recession?

TIME Magazine
By SEAN GREGORY Wednesday, Apr. 01, 2009

Why have golf shoes proven recession resistant? For one, all that walking around in the grass (and for many, the sand) really wears down your spikes. "Golf is very hard on shoes," says Matt Powell, an analyst at SportsOneSource. "Grass creeps in them, they get wet, and they can even get moldy. It's easier to play in an old golf shirt than play in old, rotten shoes." While you can send weary brown shoes to the repair shop, it's harder to fix up a pair of sneakers. Plus, consumers might be trading down from expensive golf equipment to shoes. Instead of splurging on a $700 set of new clubs, which rarely wear out to the point you can't use them, golfers can buy new shoes for a fraction of that cost. This way, they feel like they're saving money while getting a necessary upgrade. (See pictures of shoes worn by Olympians.)

Despite this favorable environment for golf shoes, GEOX's success is no gimme. First, the shoes are expensive, ranging from $160-200. Some golf shoes in the market cost even more, but that's still a steep price during down times. Plus, golf is a crowded marketplace; in the U.S., for example, Nike owns 56% of the market. With Tiger Woods returning to the course, in his usual Swoosh-clad clothes, an upstart like GEOX is unlikely to make a serious dent. "It's not like the industry is crying out for a new brand or a new idea," says Powell. "It will be a very difficult challenge for GEOX."

LINK to TIME online