by JENNIFER ERNST BEAUDRY
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
Monday, November 30, 2009
Running: Shoes that feel like bare feet
The shoeless movement is opening up a hot new market — and Nike is already there.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
Friday, November 20, 2009
How Nike's Social Network Sells to Runners
The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
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