From: The Garden Island
Published: Wednesday, September 16, 2009 2:10 AM HST
Retailers should pay attention to how consumers are using their Web sites for research and purchasing, states a Where America Shops report.
Based on survey feedback compiled in the most recent Where America Shops report, conducted via the Internet in late June, sampled a cross-section of the American population ages 13 and older, states a release from Surfersvillage Global Surf News.
In a reflection of a weaker economy, 38 percent of the respondents that had purchased sporting goods, including footwear and apparel, online in the last year, said they had purchased less than the previous year. The report found that 54 percent purchased “about the same” and nine percent purchased more online.
Of those respondents that mentioned purchasing less online this year compared to last year, 42 percent indicated the “Have Less Money/Economy” reason as the driving factor limiting their purchases. Seventeen percent said the decline was due to the inability to “Try On or Demo Products” and 12 percent said the decreased online activity was due to “Shipping Costs.”
Respondents that indicated their online purchases increased, 36 percent said the “Cost/Better Price” was the reason for the increased purchasing, while 20 percent indicated “Convenience” as the primary factor, and 17 percent said the Internet shopping experience provided “Greater Selection and Variety of Products.”
Consumers are researching products on retailers’ Web sites, the release states. Of those that had researched products online, 62 percent ended up purchasing the product in-store.
On the other hand, 34 percent of respondents shopped for a product in a store, then purchased it online.
Of those shoppers, 58 percent said the reason they opted for the online purchase was due to pricing while 27 percent cited convenience, and 13 percent indicating selection.
The overall number of people making purchases online has increased with 54 percent of adult respondents reporting they have made a purchase at one of the surveyed Internet retailers in the past year. This is an increase of seven percent from the 2008 survey.
While younger consumers are more apt to make purchases online, the older age groups have made the adjustment to online purchasing, the release states.
A little more than 50 percent of the respondents ages 55 and older have made a purchase at one of the surveyed online retailers in the past year. That number is gaining on the 18 to 34 group, with 60 percent indicating they made an online purchase from at least one of the surveyed retailers.
The SportsOneSource.com 2009 Where America Shops report will be released next week and covers more than 250 pages.
Wednesday, September 16, 2009
Monday, September 14, 2009
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
From: SurfVilliage.com
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
Report: Retailers Have Opportunity to Convert Web Shoppers In-Store
Surfersvillage Global Surf News, 14 September, 2009 : - - Dick’s Sporting Goods’ recent move to take more control of its Internet sales and The Finish Line’s recent decision to structure its Web business as a separate unit are just two recent examples of how retailers see the Internet selling opportunity as a more mature business proposition. Based on the survey feedback compiled in the most recent Where America Shops report, retailers should pay very clear attention to how consumers are using their Web sites for research and purchasing.
The survey, which was conducted via the Internet in late June as part of the broader Where America Shops report, sampled a cross-section of the American population ages 13 and older. A top-line review of the study will be made available in the SGB magazine Fall issue, due out next week. The full study will be available on September 28.
In a reflection of a weaker economy, 38% of the respondents that had purchased sporting goods (including footwear and apparel) online in the last year, said they had purchased less than the previous year. The report found that 54% purchased “about the same” and 9% purchased more online.
Of the respondents that mentioned purchasing less online this year compared to last year, 42% indicated the Have Less Money/Economy reason as the driving factor limiting their purchasing, 17% said the decline was due to the inability to Try On or Demo Products and 12% said the decreased online activity was due to Shipping Costs. Of the respondents that said their online purchasing has increased this year compared to last year, 36% said that Cost/Better Price was the reason for the increased purchasing, while 20% indicated Convenience as the primary factor and 17% said the Internet shopping experience provided Greater Selection and Variety of Products.
Whether they are purchasing online as much or not, consumers are certainly researching products on retailers’ Web sites. Of those that had researched products online, 62% ended up purchasing the product in-store. On the other hand, 34% of respondents shopped for a product in a store and then purchased it online. Of those shoppers, 58% said the reason they opted for the online purchase was due to Price, while 27% cited Convenience and 13% said Selection.
The overall number of people making purchases online has clearly increased, with 54% of adult respondents reporting they have made a purchase at one of the measured Internet retailers in the past year. Last year, 45% of respondents mentioned purchasing online.
There is no question that younger consumers are more apt to make purchases online, but older age groups have made the adjustment to online purchasing. Slightly more than 50% of the respondents ages 55 and older have made a purchase at one of the measured online retailers in the past year. That numbers is gaining on the 18 and 34 group, with 60% indicating that they have made an online purchase from at least one of the retailers measured in the past year.
The SportsOneSource 2009 Where America Shops report will be packaged in various formats to customize or optimize the benefits to the user. The full report is over 250 pages, but can be broken down into specific retailer data, such as how a consumer that shops at one retailer rank that retailer against its competition in a number of categories. The report will also be broken into trade channels. The report is free to SportScanINFO retail reporting partners.
For more information on the study, including the customization of the data for a specific project or report, please contact SOS Research at 704.987.3450 or e-mail to: Research@SportsOneSource.com.
Is Michael Jordan worth our praise or scorn?
By Kyle Nagel, Staff Writer
9:49 PM Saturday, September 12, 2009
From: The Dayton Daily News
This week, as Jordan was preparing for his induction into the Naismith Basketball Hall of Fame, Darren Rovell of CNBC reported that Jordan had become the world’s first $1 billion athlete. Rovell based his statement on the fact that his Nike brand, Jordan, topped $1 billion in revenue for the first time this year.
According to SportsOneSource, through Rovell, the Jordan brand holds twice the clout in the country’s shoe market that adidas does. Jordan’s reputation makes the brand 10.8 percent of the shoe business nationally.
Plus, Rovell reported, 86.5 percent of all basketball shoes that are sold for more than $100 come from the Jordan brand.
So, should we thank Jordan, or should we criticize him? Consider that $100-plus percentage. Could Nike have decided (or Jordan pushed) to ease back on those price-tag numbers just a bit to help out the youngsters idolizing him?
9:49 PM Saturday, September 12, 2009
From: The Dayton Daily News
This week, as Jordan was preparing for his induction into the Naismith Basketball Hall of Fame, Darren Rovell of CNBC reported that Jordan had become the world’s first $1 billion athlete. Rovell based his statement on the fact that his Nike brand, Jordan, topped $1 billion in revenue for the first time this year.
According to SportsOneSource, through Rovell, the Jordan brand holds twice the clout in the country’s shoe market that adidas does. Jordan’s reputation makes the brand 10.8 percent of the shoe business nationally.
Plus, Rovell reported, 86.5 percent of all basketball shoes that are sold for more than $100 come from the Jordan brand.
So, should we thank Jordan, or should we criticize him? Consider that $100-plus percentage. Could Nike have decided (or Jordan pushed) to ease back on those price-tag numbers just a bit to help out the youngsters idolizing him?
MICHAEL JORDAN STILL VERY, VERY RICH
From The Mouthpiece Blog
There are no exact numbers for this sort of thing, but Darren Rovell has the Jordan Brand figures, and they look good for MJ’s case as the wealthiest athlete of all-time:
It’s hard to say how much Jordan has reaped personally, but 2009 will be remembered as the year MJ was inducted into the Hall of Fame and the year that his Nike brand, Jordan, topped $1 billion in annual revenue for the first time. It appropriately comes 23 years after Nike reached $1 billion in revenue for the first time.
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Bigger than adidas! Look at that! It’s almost impossible to speak in enough hyperbole about this, but let me try: There has never been a more revolutionary figure, retail marketing-wise, in the history of American clothing. And marketing wasn’t even Michael Jordan’s day job. This will never not be insane to me.
Michael Jordan First Athlete To $1 Billion
From: Free Market Mojo
Consider the statistics released by SportsOneSource, a sports market retail tracking firm:
Consider the statistics released by SportsOneSource, a sports market retail tracking firm:
- The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
- Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
Friday, September 11, 2009
Michael Jordan First Athlete To $1 Billion
By: Darren Rovell
Sports Business Reporter
CNBC Sports Biz with Darren Rovell
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
“The Jordan brand has established itself as the premium ‘designer’ brand in athletic footwear,” said Matt Powell, an analyst for SportsOneSource. “The breadth and reach of this line will never be duplicated.”
Sports Business Reporter
CNBC Sports Biz with Darren Rovell
Consider these statistics, provided by SportsOneSource, a sports market retail tracking firm:
The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share.
Three out of every four pairs of basketball shoes sold in this country are Jordan, while 86.5 percent of all basketball shoes sold over $100 are Jordan.
“The Jordan brand has established itself as the premium ‘designer’ brand in athletic footwear,” said Matt Powell, an analyst for SportsOneSource. “The breadth and reach of this line will never be duplicated.”
Wednesday, September 9, 2009
Michael Vick tops in jersey sales
Sales of away and home jerseys totaled 6,140
By Donna Goodison
Wednesday, September 9, 2009
The Boston Herald
With jail behind him, newly signed Philadelphia Eagles quarterback Michael Vick is the top dog when it comes to best-selling NFL jerseys.
The convicted felon, released from prison in May after serving 18 months for his involvement in an illegal dog-fighting ring, had two of the top-selling NFL jerseys for the week ending Aug. 30.
Although Minnesota Vikings quarterback Brett Favre had the single top-selling jersey with 4,861 sold, Vick’s away and home jerseys were the second and third top-sellers. Combined, they totaled 6,140 shirts, eclipsing the sales of Favre jerseys, according to SportsOneSource, which tracks purchases for the sporting goods industry. Vick’s “alternate” black Eagles jersey sold 286 that week.
By Donna Goodison
Wednesday, September 9, 2009
The Boston Herald
With jail behind him, newly signed Philadelphia Eagles quarterback Michael Vick is the top dog when it comes to best-selling NFL jerseys.
The convicted felon, released from prison in May after serving 18 months for his involvement in an illegal dog-fighting ring, had two of the top-selling NFL jerseys for the week ending Aug. 30.
Although Minnesota Vikings quarterback Brett Favre had the single top-selling jersey with 4,861 sold, Vick’s away and home jerseys were the second and third top-sellers. Combined, they totaled 6,140 shirts, eclipsing the sales of Favre jerseys, according to SportsOneSource, which tracks purchases for the sporting goods industry. Vick’s “alternate” black Eagles jersey sold 286 that week.
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