by Sara Lingafelter from TheClimberGirl.com
Recently, Kris at SportsOneSource.com posted an item on Twitter discussing the effectiveness of athlete and celebrity endorsements. That triggered a healthy discussion among Kris, Pemba and Larry at Amazon about the importance of social media, face-to-face interaction, and how to identify influencers in segments like climbing, which are less traditionally "competitive" than other segments of the sports and outdoor industry...
LINK to PEMBAspeaks Blog
Tuesday, March 31, 2009
Brand Exposure during the NCAA Tourney
Posted by Howard Brodwin on March 24, 2009
For those of you who are following the "branding wars" that are going on during the NCAA tourney, here are a couple of good reads:
Sports One Source/SGB have a nice running tally of the footwear and apparel brands that are still alive in the tourney; checkout their "brand brackets" for more details.
LINK to Sports Marketing 2.0
For those of you who are following the "branding wars" that are going on during the NCAA tourney, here are a couple of good reads:
Sports One Source/SGB have a nice running tally of the footwear and apparel brands that are still alive in the tourney; checkout their "brand brackets" for more details.
LINK to Sports Marketing 2.0
Monday, March 23, 2009
In-store Focus Fits New Balance
AdAge.com
By Jeremy Mullman
Published: March 23, 2009
That's smart strategy, said SportsOneSource footwear analyst Matt Powell, but the brand still faces a steep challenge from a slew of strong competitors, and years of poor marketing and positioning.
Mr. Powell said years of providing basic shoes at different widths at ever-cheaper price points to retailers has given the brand a somewhat generic label that's hard to shake. "There's some wisdom in what they're trying to do, but they've let it become a commodity of sorts," he said.
Link to AdAge
By Jeremy Mullman
Published: March 23, 2009
That's smart strategy, said SportsOneSource footwear analyst Matt Powell, but the brand still faces a steep challenge from a slew of strong competitors, and years of poor marketing and positioning.
Mr. Powell said years of providing basic shoes at different widths at ever-cheaper price points to retailers has given the brand a somewhat generic label that's hard to shake. "There's some wisdom in what they're trying to do, but they've let it become a commodity of sorts," he said.
Link to AdAge
Friday, March 6, 2009
New Balance ads take run at youth
By Greg Turner
The Boston Herald
Friday, March 6, 2009
Matt Powell, retail analyst at SportsOneSource, said the store focus makes sense for New Balance, which has seen Under Armour, K-Swiss and Merrill all enter the running-shoe market in the past two years.
“It’s logical to do the ads in stores where people are actually making the buying decisions,” he said.
New Balance has lost some traction in the roughly $5 billion market, ending 2008 with a 10 percent share, Powell said. Nike dominates, with 62 percent, followed by Asics at 12 percent. Lexington-based Saucony has about 2 percent - the same amount Under Armour grabbed in just a month.
LINK to The Boston Herald
The Boston Herald
Friday, March 6, 2009
Matt Powell, retail analyst at SportsOneSource, said the store focus makes sense for New Balance, which has seen Under Armour, K-Swiss and Merrill all enter the running-shoe market in the past two years.
“It’s logical to do the ads in stores where people are actually making the buying decisions,” he said.
New Balance has lost some traction in the roughly $5 billion market, ending 2008 with a 10 percent share, Powell said. Nike dominates, with 62 percent, followed by Asics at 12 percent. Lexington-based Saucony has about 2 percent - the same amount Under Armour grabbed in just a month.
LINK to The Boston Herald
Tuesday, March 3, 2009
Steelers' victory means instant T-shirt, hat sales
By Kim Leonard, For The Valley Independent
Tuesday, February 3, 2009
Steelers shirts, hats and other items represented 13.2 percent of about $25 million in sales the week of Jan. 18, the most recent figures available, analyst Matt Powell with SportsOneSource said. The Cardinals were No. 7, with a 4.9 percent share.
Those figures don't count dozens of businesses making and selling nonofficial items that appeal to fans.
LINK to The Valley Independent
Tuesday, February 3, 2009
Steelers shirts, hats and other items represented 13.2 percent of about $25 million in sales the week of Jan. 18, the most recent figures available, analyst Matt Powell with SportsOneSource said. The Cardinals were No. 7, with a 4.9 percent share.
Those figures don't count dozens of businesses making and selling nonofficial items that appeal to fans.
LINK to The Valley Independent
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