The Oregonian
"I don't really think the (World Cup) sponsorship will have a meaningful positive impact for Adidas in the U.S.," said Matt Powell, chief analyst at SportsOneSource. "It's much more important internationally."
Powell said Adidas has to fight hard to maintain its leadership in soccer because it's losing ground in the United States to Nike and Baltimore-based upstart Under Armour in basketball, football and running shoes. In those lines, "Nike has made better products," he said. "Adidas has got a tough struggle in the U.S."
Monday, December 7, 2009
As Jennings flourishes, some question when Under Armour should release new basketball shoe
The Business Journal of Milwaukee - by Ryan Sharrow Baltimore Business Journal
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
2009 Pro Bowl Dallas Cowboys #28 JONES NFL jersey
From vnfh
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
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