As Redskins fumble, some fans are saying, 'See ya'

Team official disputes decline in loyalty, citing economy, lack of 'compelling' matchups

By Steve Hendrix
Washington Post
Monday, October 26, 2009

"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."

Sisters design NASCAR fashions for female fans

By The Saginaw News staff
October 11, 2009, 3:15PM

“The sporting goods industry is a good old boys’ industry, and they treat women as if they are little men,” said Matt Powell, an analyst for SportsOneSource, which tracks sports apparel sales. “Clearly, women are a growing fan base in all sports. If there is a product that actually fits her, she will gravitate toward it.”