The Oregonian
"I don't really think the (World Cup) sponsorship will have a meaningful positive impact for Adidas in the U.S.," said Matt Powell, chief analyst at SportsOneSource. "It's much more important internationally."
Powell said Adidas has to fight hard to maintain its leadership in soccer because it's losing ground in the United States to Nike and Baltimore-based upstart Under Armour in basketball, football and running shoes. In those lines, "Nike has made better products," he said. "Adidas has got a tough struggle in the U.S."
Monday, December 7, 2009
As Jennings flourishes, some question when Under Armour should release new basketball shoe
The Business Journal of Milwaukee - by Ryan Sharrow Baltimore Business Journal
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
And he is doing it all in Under Armour’s yet-to-be released basketball sneaker. That raises the question among some retail experts of whether the sportswear maker should rush to get the shoes on shelves.
“There’s certainly going to be some internal pressure from them to say, ‘Gee, how do we capitalize on this now?’ ” said Matt Powell, a retail analyst with SportsOneSource, referring to the success of the Milwaukee Bucks’ guard.
But Powell and other sports retail experts say basketball is one of the toughest categories for an apparel and sneaker maker to grab market share. Not only does the price need to be right for consumers, particularly in this retail market, but the look and performance of the shoe need be to topnotch, Powell said.
Nike Inc.’s Jordan Brand line has a 75 percent share of the $2 billion U.S. basketball shoe category, Powell said. Nike’s basketball lines, excluding products linked to icon Michael Jordan, have a 19 percent share. Between the Jordan Brand and Nike, NBA titans LeBron James, Kobe Bryant and Carmelo Anthony are all endorsers.
2009 Pro Bowl Dallas Cowboys #28 JONES NFL jersey
From vnfh
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
“The NFL is the most popular organized sports league in the U.S., and it only plays on Sunday,” says Matt Powell, an analyst with SportsOneSource, which tracks merchandise sales in the sporting goods industry, of the popularity of the league’s mock jerseys.
According to Sports One Source data, one of the top-selling sports jersey over the past year is the No. 28 worn by Dallas Cowboys quarterback Tony Romo, a flashy player who got plenty of tabloid publicity from dating singer and actress Jessica Simpson. Over 3 million Romo jerseys have moved through stores over the past year, Sports One Source estimates, a testament to both Romo’s style and the Cowboys’ premium brand image.
Monday, November 30, 2009
Launch of the Year: Skechers' Shape-Ups
by JENNIFER ERNST BEAUDRY
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
From: Footwear News
“Skechers isn’t the only brand that’s successful [in toning and fitness footwear],” said analyst Matt Powell of SportsOneSource, “but they’re the most successful.” In fact, Powell estimates that less than a year after launching the brand, Skechers has an 80 percent market share of what he calculates to be a $150 million domestic toning business. (Other analysts set their estimates a little lower, but several peg the potential for Shape-Ups sales domestically in 2010 to be $100 million.)
Running: Shoes that feel like bare feet
The shoeless movement is opening up a hot new market — and Nike is already there.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
By Calvin Leung
From The Canadian Business Journal
The minimalist shoe market is still small — Matt Powell, a footwear analyst at SportsOneSource in Charlotte, N.C., doubts barefoot running will take even 1% away from the conventional market — but it’s a fast-growing niche. Sales of the Nike Free have increased at double-digit rates over the past few years, and Vibram’s sales alone are projected to reach $10 million this year in the U.S.
Friday, November 20, 2009
How Nike's Social Network Sells to Runners
The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
By Jay Greene
Business Week Online
How Nike+ benefits the company's bottom line is harder to gauge. Some analysts back up Nike's claims that the site is renewing the popularity of its running shoes. SportsOneSource, a Princeton (N.J.) market research firm, says Nike accounted for 48% of all running-shoe sales in the U.S in 2006. Today, its share is 61%. "A significant amount of the growth comes from Nike+," says Matt Powell, a SportsOneSource analyst.
Tuesday, October 27, 2009
As Redskins fumble, some fans are saying, 'See ya'
Team official disputes decline in loyalty, citing economy, lack of 'compelling' matchups
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
By Steve Hendrix
Washington Post
Monday, October 26, 2009
"This is something new," said Matt Powell, chief retail analyst for SportsOne Source, an industry research firm. At least as judged by the merchandise sales index, he said, "nationally, the fan base is clearly abandoning this team."
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